Paid Media Specialist

Role Overview

We are looking for a Paid Media Specialist to provide guidance on paid advertising and, at times, take the lead in running campaigns. The primary objective is to expand audiences within Persian-American communities and film-loving audiences across the United States.

This is a part-time freelance role suited to someone who already has experience with Instagram Reels, creator-led brands, audience growth, and entertainment-focused marketing.

Key Responsibilities

• Develop paid Meta advertising direction for an established creator brand and an expanding film studio.
• Provide input on audience targeting, budget allocation, and ad creative, with emphasis on Reels and other short-form video formats.
• At times, set up and oversee campaigns for film promotions, trailers, and release launches.
• Monitor audience growth and engagement, then recommend improvements based on performance data.

Required Experience

• Proven senior-level experience managing paid Instagram and Meta campaigns for creator-led or entertainment-focused brands.
• Demonstrated success in growing active, engaged creator audiences.
• Solid understanding of the U.S. film landscape.
• Practical experience with Instagram Reels and audience-building tactics such as lookalike audiences and retargeting.
• Prior marketing experience with Persian-American communities or U.S. film/cinephile audiences will be considered an advantage.

Additional Information

This opportunity is intended for a freelance professional working part-time. The role is based in Los Angeles, California, and is onsite.