Online Fitness Coach

Role overview

This position is for a coach who focuses entirely on coaching. There is no responsibility for selling, finding leads, or handling invoicing; the business manages those functions so you can stay centered on client support and program delivery.

The strongest fit will be someone who entered the coaching field to help people and has kept that purpose at the center of their work, whether their background comes from a gym, classroom, clinic, or personal coaching practice.

About the company

Redefining Strength works with women aged 40 and above who want to become stronger, leaner, and break free from restrictive all-or-nothing dieting. The coaching model is built around the realities of perimenopause, menopause, and the years beyond, with training and nutrition tailored to what clients actually need.

The company has operated since 2014. More than 10,000 women have completed its one-to-one coaching program, and over 75,000 have used its other programs. This reflects an established client base, a tested coaching approach, and long-term stability as an organization.

What the role involves

This is a challenging coaching role designed for working with women in their 40s, 50s, 60s, and older who have often tried many different approaches already. Clients may come in with long-standing diet struggles, injuries, and low confidence. In many cases, the mindset work will be more demanding than the nutrition tracking itself.

You will create training and nutrition plans based on each client’s body, injury history, schedule, and day-to-day life. The job includes regular check-ins, ongoing adjustments, re-engaging clients who become inactive, and identifying the reasons progress may be slowing rather than simply issuing a new plan.

The performance expectation is high: when a client succeeds, that success is shared by the coach; when a client falls short, the coach is expected to examine the approach first and improve it. The ideal candidate is someone who is comfortable with accountability, eager to refine their methods, and committed to continual growth.

Team and culture

Successful coaches tend to have extensive experience and still approach their craft with curiosity. The environment values teamwork, mentorship, and ongoing development, with weekly coach meetings and a collaborative culture that supports the work of coaching.

Compensation and benefits

Training/onboarding pay begins at $35,000. For a full-time coach, average earnings typically range from $72,000 to $100,000+ depending on client load, with additional earning potential as the roster grows.

Benefits include health, dental, and vision coverage, fitness reimbursement, continuing education reimbursement, a 401(k), access to remote work, nutrition support from registered dietitians, and a team culture that is described as genuinely collaborative.

Additional notes

The role is fully remote and focused entirely on coaching work.