Marketing Specialist II

Role Overview

Yamaha Outboards is hiring a Marketing Specialist to join its Marine team in Kennesaw, Georgia. This position is suited to a highly analytical, data-led, and creatively driven marketer who enjoys a fast-moving environment and brings a proactive, positive approach to work.

The role is central to improving how Yamaha Outboards reaches consumers by using stronger data, deeper insights, and effective digital customer touchpoints. You will be responsible for planning, creating, executing, and reporting on outbound email and SMS programs for the U.S. market, while partnering closely with the Digital Marketing Manager.

The work supports key business goals such as product education, brand storytelling, lead nurturing, and conversion along the purchase journey. The ideal person is self-motivated, customer-focused, and interested in building personalized consumer experiences at scale.

Key Duties

• Support and coordinate marketing collateral and digital marketing activities for Yamaha Marine subsidiary brands such as Kracor, Bennett Marine, PPI, and Torqeedo.
• Help keep brand positioning, campaign themes, and marketing messages aligned across projects in line with guidance from subsidiary business teams and Marine Marketing Managers.
• Manage internal and external coordination for collateral, advertising, and digital projects so that materials, merchandising assets, websites, and other digital properties are completed accurately, on time, and to Yamaha quality standards.
• Assist with website content improvements for subsidiary sites, including copy, video, image libraries, and routine maintenance and updates.
• Support email marketing, CRM, social media, apps, and other digital platforms, including upkeep of web-based support tools such as DAM systems.
• Prepare distribution proposals for marine marketing materials for dealers and OEM customers, and monitor inventory levels to maintain customer support.
• Produce monthly analytics and performance tracking reports for websites and other digital properties.
• Act as a liaison with Yamaha vendors and customers to ensure correct use of Yamaha Marine subsidiary brand identity standards.
• Help route projects through legal and engineering review for content development, marketing, and product planning approvals.
• Track collateral project records, prepare project bids, and maintain project documentation.
• Support additional marketing initiatives as needed and assist with events and meetings.

Qualifications and Experience

• A bachelor’s degree in Business, Management, or Marketing is required.
• At least 2 years of experience in marketing and/or advertising is needed.
• Experience in boating or fishing is strongly preferred, and background in the marine industry is considered an advantage.
• Strong working knowledge of Microsoft Office tools, including Word, Excel, PowerPoint, and Outlook.
• Familiarity with document and design software such as InDesign, Photoshop, and Illustrator is a plus.
• Excellent written, verbal, and presentation communication skills.
• Ability to work independently as well as collaboratively in a team environment.
• Comfort working with general supervision and making routine project decisions on your own.
• Willingness to travel about 20% as required.
• Must be able to handle other assigned duties consistently and in line with company guidelines.

Additional Information

Yamaha encourages applicants from all backgrounds to apply, even if they do not meet every listed qualification. The company emphasizes inclusive hiring and values different forms of talent and experience.

Benefits

• 401(k) plan with profit sharing
• Fertility benefits
• 37.5-hour work week
• Medical, dental, and vision coverage
• Life and AD&D insurance
• Wellness program
• Short-term disability coverage for hourly roles
• Long-term disability coverage
• Student debt repayment benefits
• Ability to borrow Yamaha products

Equal Opportunity Statement

Yamaha Motor Corporation, USA is an equal opportunity employer and considers all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability, or any other protected characteristic under applicable law.