Marketing Specialist

The opportunity

Adobe is looking for a Customer Marketing Specialist to support India, one of the company’s fastest-growing and most dynamic markets. The role focuses on building culturally relevant marketing programs across products such as Photoshop, Acrobat, Firefly, and others.

In this position, you will help execute and scale innovative campaigns with speed, accuracy, and strong quality standards. You will work closely with local, regional, and global teams in a fast-moving, highly matrixed environment.

This role suits a marketer who is highly execution-oriented, comfortable handling complexity, and able to consistently deliver strong results.

What you will do

• Plan and execute marketing programs for India across important customer groups, including Creators, Creative Professionals, Business Professionals, and Students. You will handle the full campaign lifecycle, from timelines and briefs to content development, localisation, and approvals.
• Work directly with creative agencies to ensure all output stays aligned with the brand, reflects local culture, and is delivered on schedule.
• Collaborate with internal stakeholders to deliver integrated campaigns across media, social, PR, lifecycle marketing, SEO, and Adobe.com.
• Support the Director of India Customer Marketing in developing local campaigns informed by customer insights, while also adapting global creative to suit Indian culture, needs, and trends.
• Track campaign outcomes, improve performance where needed, and share results with key stakeholders.
• Function effectively within Adobe’s global, regional, and local marketing structure.

What you bring

• At least 4 years of practical experience in digital marketing for B2C audiences in India, especially in social-first initiatives and user-generated content.
• Strong background in managing creative or advertising agencies and ensuring quality delivery within deadlines.
• Excellent project management and organisational skills, with a sharp eye for detail.
• A customer-first mindset and curiosity that help shape relevant messaging and content for Indian audiences.
• Confidence in working independently across complex projects and parallel workstreams.
• A proactive learning attitude and a data-led approach to marketing decisions.
• Basic familiarity with LLM/AI optimisation in a marketing context.
• Fluency in English and Hindi, both spoken and written; knowledge of another regional language is an advantage.
• Working knowledge of Adobe Creative Cloud tools and Adobe Analytics.
• A relevant bachelor’s degree, such as in Communications, Marketing, or Business.

About Adobe

Adobe develops innovative platforms and tools that help people create, improve productivity, and deliver personalised customer experiences. Its offerings include Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio, all powered by AI and human creativity.

With more than 30,000 employees worldwide, Adobe continues to build for the future while aiming to hire exceptional talent and foster a workplace where employees can make an impact. The company believes great ideas can come from anywhere, and the next major idea could be yours.

Culture, inclusion, and accessibility

Adobe is committed to equal employment opportunity and does not discriminate on the basis of gender, race, colour, ethnicity, national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic.

The company also aims to make its careers website and hiring process accessible to all applicants. Candidates who need an accommodation because of a disability or special need can reach out by email at accommodations@adobe.com or call +1 408-536-3015.

AI use guidelines for interviews

Adobe’s interviews are intended to assess a candidate’s own thinking and skills. AI tools and recording tools are not allowed during live interviews unless the interviewer explicitly invites their use or they are approved in advance as part of a reasonable accommodation. Misuse of these tools may affect the application outcome.

Adobe encourages responsible use of AI in the hiring experience and provides guidance on when it may be appropriate and when it is restricted during live interviews.