Marketing Manager

About Emma – The Sleep Company

Emma – The Sleep Company was established in 2015 and has since expanded into the world’s largest direct-to-consumer sleep brand. The company operates in more than 35 markets and runs over 15 retail stores across Europe. Its purpose is to create sleep comfort products that help customers start every day at their best.

Emma’s products are used by millions of people and have earned recommendations from major consumer organisations around the world. The team is international, ambitious, and built around ownership, teamwork, and open knowledge sharing. With employees from more than 70 nationalities, the company brings together diverse ideas and a shared drive to learn, improve, and make a meaningful impact.

Role overview

As Marketing Manager, you will take ownership of performance marketing activities across multiple paid channels and help shape strategies that support business growth. The position is based in Frankfurt, Hesse, Germany, and requires an onsite presence.

What you will do

• Set up, manage, and fine-tune paid campaigns across channels such as Google Ads, Meta, YouTube, and TV, including linear and streaming/CTV formats.
• Build performance marketing plans that align with key business goals such as ROAS and conversion rate.
• Review campaign data through tools like GA4, attribution systems, and internal dashboards to guide decisions and improvements.
• Work closely with global performance and media teams on ad concepts, messaging, and budget distribution.
• Run A/B experiments on creatives, audiences, and landing pages to improve results over time.
• Keep up with platform updates, algorithm changes, and new developments in performance marketing.

What the company is looking for

• At least 4 years of experience in performance marketing, with direct ownership of budgets across paid search, paid social, and TV formats such as linear or streaming/CTV.
• Fluency in English; knowledge of German or French is an added advantage.
• Strong analytical ability and working knowledge of marketing analytics tools such as GA4 and Looker or similar platforms.
• A self-driven mindset and strong motivation to make an impact.
• A numbers-focused approach with solid analytical thinking.
• Ability to work independently in a structured and self-reliant way.
• A hands-on attitude and comfort taking initiative without close supervision.
• Good communication skills, confidence, and openness in interacting with others.
• A strong interest in ongoing personal and professional growth.
• Previous experience in the DACH market is preferred.

Benefits

• Employee discounts on the company’s products.
• Opportunity to work with multicultural and international teams.
• Team events designed to create memorable experiences beyond standard bonding activities.
• Access to the tools and support needed to grow and take ownership from day one.
• A pet-friendly workplace where you can bring your dog or other furry companion.

Additional information

The company is aiming to become the number one sleep brand globally and is seeking motivated, ambitious people who want to help shape that journey. It values curiosity, a practical mindset, and a willingness to challenge the usual way of doing things.

The employer is an equal opportunity organisation and welcomes applications from all qualified candidates regardless of race, ethnic origin, religion or belief, gender, gender identity or expression, sexual orientation, national origin, disability, or age.

Applicants can expect a response within a few days, though high application volumes may cause minor delays.

With consent, AI tools may be used to assist parts of the hiring process, including transcribing and summarising interview content. These tools support the recruitment team but do not replace human judgement. Final hiring decisions are made by people. For questions about data handling, applicants may contact the privacy team at the company.