Manager - Corporate Communication & PR

Role Overview

This position is focused on strengthening the brand’s public presence through lifestyle and corporate communication initiatives. The role calls for a seasoned PR professional who can shape visibility for products, leadership, campaigns, and the company’s wider purpose across media and digital channels.

What You Will Do

• Increase product visibility through planned PR outreach, media pitching, and well-curated media drops.
• Organize and lead high-value media interactions, walkthroughs, events, and brand engagement activities.
• Develop and nurture relationships with Tier 1, Tier 2, business, lifestyle, and regional media contacts.
• Own PR planning calendars for lifestyle and corporate communications, along with campaign schedules and timely reporting.
• Monitor and evaluate coverage, share of voice, sentiment, and overall campaign outcomes.
• Assist with crisis communication planning and respond to issues in real time when needed.
• Improve leadership visibility through interviews, podcasts, opinion articles, KOL collaborations, and speaking engagements.
• Plan LinkedIn-led communication efforts, including corporate announcements, thought leadership, and campaign amplification.
• Create strong industry narratives, media hooks, and communication structures.
• Partner with senior leadership to craft strategic messages and external communication plans.
• Support brand communication around craft, artisan communities, heritage, sustainability, and the organization’s mission and vision.
• Develop storytelling approaches that deepen brand identity and emotional connection with consumers.
• Build communication plans for campaigns, launches, cultural occasions, and brand-led initiatives.
• Ensure the brand voice remains consistent across media, content, leadership communication, and marketing platforms.
• Work with internal teams to surface stories about craftsmanship, communities, and brand purpose.
• Design and execute content marketing plans that support business and brand goals.
• Coordinate with internal stakeholders and outside agencies for content production and distribution.
• Maintain a consistent tone, message, and positioning across all communication channels.

Experience and Education

The role requires 6 to 7 years of experience in lifestyle PR and corporate communications. A bachelor’s or master’s degree in Marketing Communication, Journalism, or a related discipline is expected.

Skills and Expertise

• Strong media relationship management with editors and senior journalists
• Excellent writing, editing, and narrative-building skills
• Working knowledge of content marketing, SEO, and GEO optimization
• Experience in corporate communication and thought leadership positioning
• Ability to manage several campaigns and stakeholders at the same time
• Strong presentation, coordination, and project management capability
• Comfort with data-led reporting and performance measurement
• Excellent networking and relationship-building abilities across sectors
• Understanding of crisis response and reputation recovery
• Ability to balance lifestyle PR and corporate PR priorities simultaneously

Application Details

Interested applicants may share their resume at anamika.kushwaha@fabindia.net.