Key Account Manager

About the Role

Asia Pacific Breweries Singapore, part of The HEINEKEN Company, is looking for a Key Account Manager to help drive growth across key modern off-trade customers. The position works closely with the Head of Off Trade and focuses on super/hypermarkets as well as e-retail channels. The role covers the full commercial ownership of assigned accounts, including business planning, budget planning and control, contract negotiation and administration, in-store execution, promotional planning, and online conversion. The main objective is to grow sales volume, profitability, market share, and contract compliance.

HEINEKEN describes its broader mission as shaping the future of beer and beyond through innovation and expansion, with a focus on balanced growth and creating moments of togetherness for consumers and teams.

Responsibilities

• Take full ownership of commercial results for assigned accounts by building and delivering Joint Business Plans that align with both company goals and customer priorities.
• Deliver growth in volume, revenue, and share against monthly, quarterly, and annual targets through disciplined planning, stakeholder coordination, and strong execution.
• Develop and sustain productive, influential relationships with buyers and decision-makers across the customer base.
• Review account performance regularly, use available data to identify actions, and negotiate promotional placements and trading terms.
• Study customer needs as well as competitor strategies and market moves, then convert those insights into effective strategy, tactics, and differentiated value propositions.
• Work with the operations team to evaluate key account performance, correct gaps, improve sales outcomes, and strengthen in-store execution.
• Partner with Trade Marketing to design and implement effective promotions and account strategies.
• Prepare reliable forecasts with supply chain partners and track forecast changes to support product availability and forecast accuracy.

Requirements

• A degree in Business Administration, Commerce, Management, or a related discipline.
• 3 to 5 years of varied experience in sales and sales management, covering channel management, key account development, business planning and analysis, and brand building.
• Proven success in handling senior commercial relationships.
• Experience across both physical retail and e-commerce platforms is an advantage.
• Strong understanding of the business, industry, competitors, customers, and market practices.
• Solid commercial judgement and negotiation capability.
• Excellent communication skills with the ability to handle challenging business situations professionally and ethically.
• High energy, urgency, accountability, and follow-through with a focus on quality results.
• Strong strategic thinking, analytical ability, and business acumen.
• Comfort with numbers and a strong bias toward action.
• Strong listening, questioning, interpersonal, and leadership skills.
• Ability to earn trust and confidence from others.
• Good problem-solving ability and flexibility to adapt quickly to changing market conditions.
• Capacity to lead by example, build team enthusiasm, and work collaboratively.
• Strong conflict resolution and mediation skills.
• A continuous improvement mindset with the drive to meet agreed objectives.
• Resourceful and creative approach to overcoming constraints and delivering results.

Additional Information

This is a full-time, onsite position based in Singapore. No salary, opening count, start date, or application deadline was provided in the source.