Integrated Marketing Manager

About Kenneth Cole Productions

Kenneth Cole is a U.S.-based fashion designer, activist, and entrepreneur who views business success and social responsibility as closely connected. Through Kenneth Cole Productions, the company develops modern, practical apparel, footwear, and accessories designed to make everyday dressing easier. Its brands include Kenneth Cole New York, Reaction Kenneth Cole, Unlisted, and Gentle Souls footwear.

The business designs, markets, and distributes apparel, shoes, and accessories, and works with a broad network of domestic and international licensing partners to deliver stylish, functional products that support both self-expression and positive impact.

Role Overview

The Integrated Marketing Manager will lead end-to-end planning, coordination, and execution of unified 360-degree marketing campaigns across digital, retail, wholesale, and media channels. This person will own the way campaigns are brought to life across every consumer touchpoint, ensuring consistent messaging, strong cross-channel alignment, and measurable outcomes across both brand and performance goals.

This is a highly collaborative role that blends strategy with hands-on delivery. The right candidate will be highly organized, detail-focused, proactive, and able to connect the dots across teams, partners, and workstreams.

Key Responsibilities

The manager will coordinate seasonal and initiative-based campaigns from planning through execution, translate strategy into practical launch plans, define the role of each channel across the funnel, and keep all campaign workstreams aligned with internal and external stakeholders. The role also includes supporting paid creator and influencer planning so those efforts ladder up to broader campaign objectives.

They will help oversee activity across paid social, digital advertising, paid search, CRM, lifecycle marketing, affiliate marketing, and traditional as well as non-traditional media such as out-of-home placements and digital media partnerships. In addition, the position supports retail and wholesale marketing by aligning brand campaigns with partner calendars and opportunities in both domestic and international markets.

Performance ownership is a major part of the job. The manager will track brand outcomes such as reach, awareness, and engagement, as well as business results including traffic, conversion, revenue, and ROAS. They will review campaign data with stakeholders, identify opportunities to improve results, and lead post-campaign analysis and content reviews to guide future creative work.

The role also requires creating and managing creative briefs for a range of needs, including paid creator and influencer briefs, mapping content requirements across the funnel, and making sure creative assets support both brand storytelling and performance objectives. Acting as the central connector between brand and performance teams, the manager will help maintain alignment and smooth execution across all campaign components.

Reporting Line

This position reports to the Vice President of Integrated Marketing.

Requirements

The company is seeking a candidate with a bachelor’s degree in marketing, digital/ecommerce, media, communications, or a related field, along with at least 3 years of experience in marketing. Strong project management and problem-solving ability are essential, especially in environments with multiple priorities, partners, and initiatives.

Applicants should understand full-funnel marketing strategy and multi-channel tactics, be able to define measurement goals and interpret campaign performance, and have experience in digital marketing, platform marketing, advertising, and media. Clear written and verbal communication is required, as is an editorial mindset that understands audience consumption patterns and how to shape marketing around them.

The role also calls for proficiency with Microsoft and/or Mac Office tools, the ability to juggle multiple tasks in a fast-moving environment, and a strong track record of working effectively across functions.

Compensation

The base salary range for this role is $80,000 to $100,000 per year, depending on experience. In addition, there is a bonus opportunity with a 7% annual target. Final compensation will be based on skills, experience, and other job-related factors in line with applicable law.

Benefits and Perks

Employees receive medical, dental, and vision coverage, a 401(k) plan with company match, unlimited PTO plus company-paid holidays, paid parental leave, an online associate discount, and pre-tax commuter benefits.

Work Arrangement

This is a hybrid position based in New York, NY. The standard in-office schedule is Tuesday through Thursday, while Monday and Friday are optional.

Culture and Equal Opportunity

Kenneth Cole Productions emphasizes collaboration, accountability, innovation, and passion for the brand and product. The company values respectful, courageous, ambitious, and genuine people who contribute to a creative, results-oriented workplace.

The employer is an equal opportunity organization and considers applicants without regard to race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, veteran status, or any other legally protected status. The company is committed to maintaining a diverse and inclusive workplace.