Job description

About the role

Okta is hiring a strategic and outcomes-focused Head of Marketing for APJ to lead regional marketing efforts that support growth across key geographies. This role is centered on building revenue through integrated go-to-market programs, regional campaigns, and close partnership with sales, product marketing, and global teams.

The position calls for a senior growth marketer who can bring structure, speed, and operational discipline to a fast-moving environment. You will guide a team of more than 10 people across regional marketing, partner marketing, and customer growth, while serving as the main connection point between APJ and global stakeholders across office-based and remote teams.

Key responsibilities

Own the APJ demand marketing strategy across all segments, from SMB to large enterprise accounts, with the goal of increasing total pipeline.
Shape and run the post-sales marketing approach to improve retention, product adoption, expansion, advocacy, loyalty, and user community participation.
Design and execute the regional event plan, including external events, hosted roadshows, and executive/community engagement activities across APJ.
Lead a high-performing marketing team and coordinate closely with field sales, regional managers, the Global Demand Center, Product Marketing, and partner ecosystems such as CSPs, SIs, and resellers.
Work with sales and product marketing to turn market insights into localized messaging and campaign assets for APJ audiences.
Manage target account marketing and ABM efforts using account plans and performance analytics.
Build integrated programs that drive growth, then measure, refine, and report on performance, account engagement, lead quality, spend efficiency, and market insights.
Plan and manage budget allocation across sub-regions and channels.
Introduce AI-enabled ways of working, including workflow automation and process design, to improve productivity and upskilling across the APJ marketing organization.

Requirements

Proven success in B2B marketing across APJ, with familiarity across the broader go-to-market motion.
Strong track record of leading and developing high-performing teams.
Solid knowledge of demand generation, inbound, and account-based/target account marketing.
History of owning campaigns that delivered strong returns on investment.
Experience using generative AI tools for marketing coordination, automation, and content creation at scale.
Exposure to identity-related solutions is an advantage.
Ability to work effectively with sales, product marketing, and cross-functional marketing partners.
Highly organized, self-driven, and comfortable operating independently.
Strong written communication and presentation skills.
Comfort with data analysis, metrics, and performance reporting to support decisions.
A degree or equivalent practical experience is required.

Leadership competencies

Build effective teams by bringing together diverse strengths toward shared goals.
Show self-awareness by using feedback and reflection to improve performance.
Develop talent in line with both employee growth and business goals.
Consistently deliver results, including in challenging conditions.
Think strategically and translate future opportunities into actionable plans.

Additional information

Okta emphasizes a “Human + AI” mindset, with a focus on process design, automation, and continual skill development to increase team efficiency.

The company highlights its global culture of connection, innovation, and in-person onboarding to help new hires ramp quickly and build relationships from day one.

Okta is an equal opportunity employer. Qualified applicants are considered without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, disability, or veteran status. Applicants with arrest and conviction records are also considered in line with applicable laws.

If you need a reasonable accommodation for any part of the application, interview, or onboarding process, an accommodation request form is available.

Okta also notes that automated employment decision tools may be used in the hiring process for New York City applicants and employees, in accordance with Local Law 144.

Personnel and candidate data handling is governed by Okta’s privacy notice and applicable privacy and security regulations.

Reference code: P25295_3469645

Head of Marketing APJ