Head of Content

About the Role

Toastique is looking for a Head of Content to take full ownership of content strategy and execution across every major channel. This includes social media, website content, email, creative for paid media, in-store storytelling, and marketing materials used by franchise partners. The role is designed for someone who can shape the brand at a high level while also staying close to the craft and producing content hands-on.

The position will focus on building a strong, scalable content engine that supports brand awareness, audience engagement, and sales across both national and local markets. It calls for a mix of creative leadership, strategic thinking, and day-to-day execution.

Work Location

Once fully onboarded, this role will be based at the Union Market Office at 325 Morse St NE for 2 to 4 days each week.

Key Responsibilities

The Head of Content will be responsible for creating, directing, and optimizing content across channels while keeping the brand voice and visual identity consistent.

• Plan and manage Toastique’s overall content strategy for digital, social, in-store, and franchise communications.
• Build and execute the national social media and content roadmap.
• Develop seasonal, quarterly, and annual content plans that align with marketing goals and business priorities.
• Track emerging platform trends, new content formats, and opportunities for creative experimentation.
• Own key social performance indicators such as engagement, follower growth, reach, impressions, saves, shares, and conversion-related metrics.
• Lead the creative direction for social-first content and ensure every asset reflects a polished, premium, and recognizable brand image.
• Oversee content planning, scripting, storytelling, and channel-specific optimization.
• Create trend-aware and viral-minded content concepts.
• Independently shoot and edit short-form video every day for platforms such as Meta Reels, TikTok, LinkedIn, and YouTube Shorts.
• Produce high-quality photo and video assets for campaigns, product launches, brand partnerships, and seasonal initiatives.
• Deliver edited content quickly while maintaining strong quality and meeting deadlines.
• Maintain a well-organized asset library containing raw and finished content for internal teams, franchisees, and media partners.
• Lead storytelling for national limited-time offers, seasonal campaigns, and new product launches.
• Collaborate with marketing, operations, and culinary teams to turn menu innovation into compelling stories.
• Design integrated content rollouts that support both in-store performance and digital engagement.
• Review performance data, interpret results, and turn insights into practical improvements.
• Prepare monthly reporting along with strategic recommendations.
• Adjust content plans based on audience behavior and platform trends.
• Create reusable content toolkits for franchisees, including templates, reels, captions, and launch kits.
• Make local execution simple, effective, and consistent with the brand.
• Support franchise marketing with localized storytelling approaches.

Qualifications

• At least 6 years of experience in content, social media, or brand marketing leadership; experience in food, beverage, hospitality, or lifestyle is preferred.
• Demonstrated success leading content strategy for multi-location brands.
• A strong portfolio showing storytelling across short-form video, social media, and digital campaigns.
• Evidence of personally shooting and editing short-form video and photography.
• Solid understanding of social analytics and how to improve performance.
• Strong creative judgment and visual storytelling skills.
• Excellent copywriting ability and experience shaping brand voice.
• Experience managing teams and working across functions.
• Working knowledge of paid social.
• Experience building scalable social systems in distributed business models.
• Strong analytical thinking and the ability to connect content outcomes to business results.
• Comfort using DaVinci, Adobe Creative Suite, CapCut, or Canva.

Who This Role Suits

This position is best suited for a creative operator who can combine brand-building vision with hands-on production skills, and who can lead content strategy for a growing, multi-location consumer brand.