GTM Enablement & Training Lead

About Doxel

Doxel is transforming the $15T Construction Industry by bringing computer vision and AI to construction sites. Our platform provides real-time visibility into progress, risk, and execution, enabling teams to make better decisions and deliver projects faster. Trusted by industry leaders, Doxel helps customers deliver projects significantly ahead of schedule with substantial cost savings. Backed by prominent investors and driven by a growing team of experts, we are committed to revolutionizing construction.

The Role

Doxel is seeking its first dedicated GTM Enablement & Training Lead to develop talented enterprise Account Executives (AEs) who may lack prior construction experience into credible sellers. This role focuses on teaching the construction domain and building scalable systems to consistently produce skilled sellers as the organization expands. Success requires a strong ability to quickly master complex industries and translate that knowledge into effective training programs that build customer trust.

Your Day to Day

• Build the Enablement Function: Design and implement the company's initial sales enablement program, defining its strategy, priorities, and infrastructure. Create scalable onboarding for GTM roles, starting with AEs and expanding to SDRs, Solutions Engineers, and Customer Success. Develop certification frameworks and competency models. Establish repeatable, AI-supported training systems for scalable, self-service delivery.
• Training & Curriculum Development: Develop deep expertise in the construction project lifecycle, jobsite stakeholders, and key metrics, leveraging AI tools like Claude for accelerated learning. Create curricula that transform generalist AEs into construction experts, including persona guides, discovery questions, and objection handling based on real-world scenarios. Facilitate realistic practice sessions, including AI-driven role-plays, and assess domain fluency for certification. Deliver live and asynchronous training, and provide coaching through call reviews, deal debriefs, and role-plays. Utilize AI to expedite content creation from product updates, recorded calls, and subject matter expert interviews.
• Sales Process & Playbooks: Develop and maintain playbooks covering the entire customer lifecycle, including discovery frameworks, qualification, account planning, and deal inspection. Craft messaging and talk tracks aligned with ideal customer profiles and buyer personas. Implement and reinforce an enterprise sales methodology (e.g., MEDDICC, Challenger) to ensure consistent adoption. Collaborate with Product Marketing to convert product releases into sales-ready enablement materials.
• Cross-Functional Collaboration: Partner with Sales Leadership, Product Marketing, Product, Customer Success, and RevOps to translate product updates into effective sales content and identify areas for improvement based on pipeline reviews, call data, and field feedback.
• Performance & Analytics: Establish key enablement KPIs and measure the effectiveness of training programs. Analyze metrics such as onboarding ramp time, time-to-domain credibility, quota attainment, win rates, certification pass rates, discovery call quality, and overall sales productivity. Use data insights and feedback loops to continuously refine enablement programs.

What Success Looks Like (First 12 Months)

• Onboarding and certification programs are operational, with construction fluency as a prerequisite for deal readiness.
• New AEs achieve construction fluency more rapidly and consistently.
• Improved pipeline quality and win rates due to sharper, construction-focused discovery.
• A significant portion of training is self-service and AI-supported, reducing reliance on live sessions.
• Consistent application of the chosen sales methodology and messaging across the team.

What You Bring

• Proven excellence as a teacher and coach, with a strong track record of developing individuals from novice to expert. Excellent facilitation, presentation, and adult learning skills are paramount.
• High learning agility, with the ability to quickly gain expertise in complex or technical domains and articulate the learning process.
• Proficiency with modern AI tools for training development, including interactive simulations, adaptive learning, and accelerated content creation.
• Solid understanding of enterprise B2B SaaS sales cycles and familiarity with at least one major sales methodology (MEDDICC, Challenger, SPIN, Command of the Message).
• Experience building training, onboarding, or sales programs from the ground up (0→1 experience), with comfort in ambiguous environments.
• Ability to independently create comprehensive content, including curricula, playbooks, and certification tracks.
• A minimum of 8 years of experience in sales, sales training, or enablement, ideally including direct enterprise selling or coaching experience.

Additional Information

• Pay is determined by factors such as location, skill level, qualifications, competencies, and overall experience.
• Doxel is an equal opportunity employer committed to diversity.
• AI tools may be used to assist in the hiring process, but final decisions are human-led.