Growth Marketing Specialist

Company Overview

SWISSGEAR.com focuses on genuine, licensed SWISSGEAR products built for daily use and international travel. The brand is recognized for reliability, quality, and innovation, delivering thoughtfully designed products that are practical, durable, and suited to customer needs.

Role Snapshot

The Growth Marketing Specialist serves as the analytics lead within the marketing team. This individual contributor role is responsible for establishing the D2C performance data foundation across social, paid media, ecommerce, loyalty, email, SMS, and sales touchpoints such as the website, Meta Shop, TikTok Shop, and the Shop app. The position uses data to shape decisions, steer growth strategy for these channels, and lead A/B testing and conversion rate optimization across marketing to support ambitious direct-to-consumer expansion.

Reporting to the Marketing Manager, the role also oversees the customer data pipeline and martech stack, helping define how customer data is used across the business. Close collaboration with social, influencer, product, and marketing operations teams is essential, along with support for go-to-market planning, consumer research, and growth-hacking efforts. Decisions in this role must be grounded in accurate, actionable information.

Key Responsibilities

• Serve as the primary owner of D2C performance reporting across social, paid media, ecommerce, loyalty, email, SMS, sweepstakes, and sales channels including the website, Meta Shop, TikTok Shop, and Shop app.
• Develop and maintain dashboards that monitor revenue, conversion rate, average order value, customer acquisition cost, lifetime value, MER, ROAS, retention, and repeat purchase rate.
• Protect reporting accuracy by managing tracking setup, attribution, UTM naming standards, pixels, and conversion events across platforms.
• Direct channel growth strategy by identifying where investment should increase, decrease, or shift based on results.
• Review the full customer path from ad exposure through landing page, checkout, and retention to spot and solve conversion issues.
• Provide insights and recommendations that influence budget decisions and channel priorities across the team.
• Lead the department-wide A/B testing roadmap, sequencing experiments based on impact and implementation speed.
• Improve conversion rates across the website and D2C funnels by scaling successful variants and documenting key learnings.
• Work with channel owners and creative teams to test offers, messaging, landing pages, and campaign structures.
• Own the customer data pipeline with marketing operations, building toward connected and clean data throughout the martech stack.
• Create strategies to expand the customer base and apply customer data for segmentation, retention, and lifetime value growth.
• Partner with marketing operations to improve lifecycle performance across email, SMS, and loyalty.
• Handle day-to-day martech administration, including evaluating tools, integrating systems, and driving adoption with vendor support when necessary.
• Regularly review the stack for gaps, overlap, and opportunities to improve efficiency and data quality.
• Coordinate with the development agency and internal stakeholders to make sure Shopify content updates are completed across PDPs, PLPs, and landing pages.
• Support go-to-market plans for product and channel launches through sizing, forecasting, and performance tracking.
• Assist with consumer research and turn findings into growth opportunities.
• Identify and test growth-hacking approaches that expand the brand’s direct-to-consumer reach quickly.

Requirements

• Bachelor’s degree in business, marketing, economics, or a related discipline is preferred.
• At least 3 years of experience in growth marketing, ecommerce, marketing analytics, or performance marketing, ideally with a D2C or consumer brand.
• Practical Shopify experience is required, especially in analytics, merchandising, or CRO.
• Proven experience running A/B tests or conversion optimization initiatives with measurable outcomes.
• Background managing cross-functional projects from planning through execution.
• Strong command of Shopify and ecommerce analytics, including CAC, LTV, MER, ROAS, AOV, conversion rate, and retention metrics.
• Comfortable using GA4 and at least one BI/reporting platform such as Triple Whale, Looker, or Power BI, plus advanced Excel or Google Sheets skills.
• Working knowledge of performance reporting across Meta, Google, and TikTok.
• Exposure to lifecycle and retention tools such as Klaviyo, Attentive, and loyalty platforms.
• Understanding of tracking fundamentals, including UTMs, pixels, and basic data quality checks.
• Strong ability to interpret imperfect data and convert it into actionable guidance.
• Excellent project management skills with the capacity to juggle multiple workstreams and deadlines.
• Strong research capability and curiosity about customers, channels, and competitors.
• Clear communicator who can turn data into practical recommendations for non-technical partners.
• High sense of ownership and a bias toward action in a fast-moving, growth-focused environment.
• Preferred experience in social commerce channels such as TikTok Shop, Meta Shop, and the Shop app.
• Preferred exposure to SQL or customer data pipeline work such as ETL, reverse ETL, or CDPs.
• Preferred background in incrementality testing, attribution modeling, or media mix modeling.
• Preferred experience supporting consumer research through surveys, post-purchase analysis, or concept testing.
• Preferred experience in beauty, CPG, wellness, or other consumer product brands.
• Preferred familiarity with martech administration, conversion APIs, or server-side tracking.

Additional Information

This is an onsite full-time role based in Pompano Beach, Florida. The position reports to the Marketing Manager. No stipend, salary, application deadline, or start date was provided in the source.

Focus Areas

• D2C analytics and reporting
• Growth strategy and channel performance
• A/B testing and CRO
• Customer data pipeline ownership
• Martech stack administration
• GTM support, research, and growth experimentation