Growth Marketing Lead

Role overview

This role blends growth marketing with GTM engineering. Instead of running isolated campaigns, you will design a self-improving demand-generation system that drives the enterprise pipeline end to end and uses data plus AI to keep improving performance.

Why deepset

deepset builds sovereign AI solutions that organizations can trust and use at scale. Its Haystack framework is used by thousands of developers to create advanced AI applications, and the enterprise platform supports teams across different use cases, user groups, and environments. The company operates remotely first, values flexibility and ownership, and offers the chance to solve complex technical problems with practical, production-ready AI.

What you will do

• Take ownership of the full pipeline funnel, from awareness through opportunity, across both inbound and outbound motions, while connecting tools such as Salesforce, HubSpot, LinkedIn, and related systems to create personalized prospect journeys and track revenue impact.
• Design AI-supported workflows for campaign development, messaging, and segmentation, including demonstrating how AI agents can power real GTM processes on deepset’s platform.
• Run fast, structured experiments across web, paid media, email, social channels, content, and events, then expand the approaches that perform well and retire the ones that do not.
• Work closely with leadership, sales, product, DevRel, and RevOps to refine targeting, messaging, and execution for developer and enterprise audiences and keep the pipeline moving toward goals.

Requirements

• At least 3 years of experience in data-led marketing within AI, B2B, deep tech, or developer tools.
• Demonstrated success managing full-funnel demand generation with measurable influence on pipeline.
• Hands-on comfort with APIs, automation platforms, and data workflows, ideally including Python, Claude, and Haystack.
• A hypothesis-driven mindset with strong analytical ability to test, interpret, and improve performance.
• Strong understanding of how to communicate with both technical audiences and business decision-makers.
• Experience with tools and platforms such as Clay, Salesforce, HubSpot, Google Analytics, LinkedIn Campaign Manager, Webflow, and intent or community analytics systems like Reo.dev.
• Solid grasp of ICP definition, value-based messaging, audience segmentation, and campaign optimization.
• German language skills are a plus.
• Experience in open-source communities is a plus.
• Background in LLM or AI product marketing is a plus.
• Experience in an early-stage or fast-growing startup is a plus.

Benefits

• Remote-first working model with flexible hours and the freedom to choose your own tech setup.
• 30 days of vacation, plus additional leave for family sick situations.
• Competitive compensation along with stock options for all team members.
• Monthly support for sports and mental wellbeing through Oliva.
• Annual budget for learning and professional development.
• Regular team social events and in-person meetups each month.
• Dog-friendly headquarters in Berlin.

About deepset

Founded in 2018, deepset creates open and enterprise-ready tools that help teams build purposeful AI. Its open-source Haystack framework and Haystack Enterprise Platform give developers and organizations the foundation to solve difficult, high-stakes problems with AI while maintaining control, transparency, and sovereignty. Supported by GV and Balderton, the company is expanding the global production AI community and serving customers working on mission-critical use cases.