Growth, Korea

About the Team

The Growth function works to expand ChatGPT usage and revenue across consumer and business audiences worldwide. The group manages the entire funnel, from creating awareness and bringing in users to improving activation, retention, and expansion. Its approach combines performance marketing, AI-enabled workflows, in-product improvements, research insights, experimentation, and creative operations engineering.

The Product Growth team is a fast-growing part of this broader effort. It connects external growth touchpoints with in-product experiences to create smooth user journeys that attract, keep, and re-engage people, helping more users realize ChatGPT’s value in everyday life. The team partners closely with product, engineering, design, data science, finance, and marketing to find scalable growth opportunities and deliver measurable results across different markets.

The team values quick experimentation, disciplined measurement, and inventive problem-solving, while always keeping user benefit at the center.

About the Role

This position is for a full-funnel growth specialist with strong experience in product growth, growth marketing, social channel strategy, Korean consumer behavior, funnel improvement, and advanced experimentation. You will own initiatives from initial idea and creative development through launch, measurement, and iteration, with an emphasis on Korea’s high expectations for product quality, trust, and speed.

You will work closely with engineering, product, data science, and design to deliver localized growth programs. The role focuses on scaling acquisition through Korea’s leading channels, improving conversion, and accelerating ChatGPT Business adoption across Korea’s sophisticated business and SME landscape.

This role is based in Korea, with travel required as needed for key cross-functional work sessions and regional collaboration.

Key Responsibilities

• Plan, launch, and improve paid and organic acquisition efforts across search, social, referral, influencer, and programmatic channels, supporting both B2B and B2C growth.
• Lead growth experiments and A/B tests across funnels and entry points by forming hypotheses, setting measurement standards, improving conversion, and turning findings into repeatable playbooks.
• Work with engineering and data science to create, test, and refine growth tooling, creative operations automation, and optimization models.
• Monitor end-to-end performance metrics, including CPM, CPC, LTV, and CAC, and identify opportunities to improve efficiency and scale.
• Develop AI-native workflows that improve how users are reached, personalized, and guided from external touchpoints into in-product experiences and value-optimized journeys.
• Build AI-first creative systems with design partners to quickly prototype and evaluate high-performing assets.
• Grow channel coverage and market reach while accounting for localization needs and regional performance differences.
• Drive influencer and creator partnerships as part of the overall paid and organic growth strategy.
• Collaborate with product teams to strengthen in-product conversion and onboarding flows.
• Refine attribution models, the marketing technology stack, and automation processes to improve overall impact.

What We’re Looking For

• At least 8 years of experience in growth optimization, growth marketing, performance marketing, product growth, or product strategy and operations, preferably in high-growth technology companies.
• Demonstrated success in launching, scaling, and improving paid channels.
• Strong analytical capability with hands-on experience in measurement and funnel optimization, including BI, SQL, experimentation, statistically sound testing, and conversion improvement.
• Experience using AI-based marketing tools, creative operations engineering, and workflow automation.
• Comfort working with engineering concepts and technical teams to ship growth infrastructure and martech systems.
• A test-and-learn mindset and the ability to work effectively in fast-moving, ambiguous environments.
• Strong cross-functional communication skills and experience managing stakeholders.

Additional Information

OpenAI is an AI research and deployment company focused on ensuring that general-purpose artificial intelligence benefits everyone. The organization aims to advance the capabilities of AI systems and deploy them safely through its products, with safety and human needs central to its mission.

OpenAI is an equal opportunity employer and does not discriminate based on race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or any other legally protected characteristic.

Background checks may be conducted in line with applicable law, and applicants with arrest or conviction records will be considered where legally required. For U.S.-based candidates, this includes compliance with relevant fair chance laws. For unincorporated Los Angeles County workers, the role may involve protecting assigned computer hardware, returning all equipment and stored data at the end of employment or assignment, and maintaining confidentiality of proprietary and non-public information. The position also requires access to secure information technology systems and related data security responsibilities.

If you believe the job listing does not comply with applicable requirements, a report may be submitted through the designated compliance form. Inquiries unrelated to posting compliance will not receive a response.

Reasonable accommodations are available for applicants with disabilities, and requests can be made through the specified accommodations process.

Please also review OpenAI’s global applicant privacy policy.

OpenAI emphasizes that artificial intelligence can help address major global challenges and aims to ensure the benefits of AI are broadly shared.