Google/YouTube Ads Specialist (Demand Gen | Ecommerce) Funnel | Remote | Full-time

The Role

You will take full ownership of Demand Gen activity across Google and YouTube for a group of ecommerce clients. This is a specialist position rather than a broad performance marketing role. Success here means understanding what catches attention on YouTube, diagnosing why a Demand Gen campaign is overspending, and correcting course quickly before clients raise concerns. You will partner directly with senior strategists, gain exposure to multiple industries, and operate in a fast-moving environment.

What You'll Do

• Set up, manage, and improve Demand Gen campaigns in Google Ads.
• Develop creative directions and briefs that work well across YouTube, Discovery, and Gmail inventory.
• Segment audiences and run structured tests across creative variations.
• Review performance metrics and turn them into clear, client-ready recommendations.
• Work with the strategy team on account setup, structure, and scaling choices.
• Keep up with platform updates, new betas, and current best practices.

What We're Looking For

• At least 2 years of experience managing Google Ads accounts, especially in Demand Gen or YouTube.
• Practical ecommerce experience, rather than only lead-generation work.
• Ability to interpret data independently and form informed judgments.
• A strong creative sense, including an understanding of what drives clicks and attention on YouTube.
• Good written communication skills; experience speaking with clients is an advantage.
• Familiarity with Google Merchant Center, feed handling, and shopping campaigns is a plus.

What You Get

• Remote-first, asynchronous working environment.
• Opportunity to work on more than 40 active accounts with meaningful budgets.
• Direct exposure to the founding team.
• Space for career growth as the agency expands.