Freelance PR Director in Tourism Promotion – incl. New Business Development (Doha/Qatar)

About the company

mc Group is a globally established communications network and a leading name in European, GCC/MENA, Asia Pacific, and worldwide rankings. It operates as the only German-led international communications network and works across more than 80 countries on five continents. The group is also recognized as a market leader in nation branding, especially in tourism promotion and investment promotion.

As a fully integrated agency, the company provides services spanning PR, advertising and media, corporate publishing, multimedia, sport/youth/music marketing, event management, and TV production. Its client base includes major local and international brands, associations, government bodies, and media organizations.

Role overview

For the new Doha office, the company is seeking a Freelance PR Director focused on tourism promotion, with responsibility for new business development in Qatar and broader activity across GCC and MENA markets.

Key responsibilities

• Support the marketing work of a prominent global tourism board and oversee all related tourism promotion activities.
• Design, assess, and refine communication and marketing strategies for international clients such as governments, tourism boards, companies, sports bodies, and associations.
• Expand mc Group’s presence in the Qatar market and actively drive new business opportunities, with additional attention on GCC and MENA.
• Provide strategic advice, prepare toolkits, and manage internal projects with a strong focus on strategic analysis and project delivery.
• Act as an external press contact by distributing press releases to both business and consumer audiences and maintaining communication with media outlets.
• Track and evaluate market developments in Qatar as well as the wider GCC and MENA region.
• Coordinate the team and brief specialist units such as media planning, PR, social media, events, and digital.
• Develop, review, and manage budgets while closely monitoring costs, items, and KPIs.
• Liaise with other departments to negotiate contracts and maintain regular contact with media partners and other distribution channels.

Profile and requirements

• Strong, persuasive, confident, and approachable communication style.
• Deep understanding of the PR and communications landscape in the target markets.
• Minimum of six years of professional experience.
• Bachelor’s and/or Master’s degree.
• Ability to take ownership of responsibilities and work effectively with clients and external vendors.
• Excellent spoken and written English skills.

What the company offers

• A collaborative environment with clients and colleagues.
• Flat hierarchies and significant freedom to shape your own working style.
• Access to further training through mc Academy.
• Experience in a 360-degree integrated communications agency.

Additional information

The company is looking for someone who is highly motivated and ready to perform at an above-average level. The successful candidate will join one of the leading communications and advertising agencies serving national and international clients across business, politics, media, and sport.

Applicants are expected to include salary expectations and their earliest possible start date in their application.

Contact information

Recruiter contact details were provided in the source and have been omitted here.