Freelance Paid Media Strategist (Film & Entertainment)

Role overview

We are looking for a freelance paid media strategist to support the early-stage growth of SUPERCINEMA’s pre-launch social presence. The role focuses on building an audience of film enthusiasts through a mix of organic growth thinking and paid social strategy, with an emphasis on Instagram, TikTok, and other relevant channels.

What you will work on

• Create audience growth plans for Instagram, TikTok, and other suitable platforms.
• Shape the brand’s social positioning and define the core content directions that will help it stand out.
• Offer guidance on Reels and other short-form video content approaches.
• Recommend ways to build community and improve audience engagement.
• Share strategic recommendations for paid media on Meta and other relevant platforms.
• Advise on targeting choices, growth opportunities, and performance improvements.
• Turn strategy into clear, practical recommendations the client can act on.

What the client is looking for

• Demonstrated success in growing creator accounts or media brands on Instagram, TikTok, and Meta.
• Strong grasp of Reels, short-form video, and broader social content planning.
• Hands-on understanding of audience segmentation, targeting, and paid media strategy.
• Prior exposure to entertainment, film, or creator-led campaigns is an advantage.
• Comfort working independently in a freelance setup, with a focus on strategic input rather than execution.
• Strong written and verbal communication, along with confident presentation skills.

Additional information

This is a freelance, part-time, onsite opportunity based in New York, NY. The assignment is for a pre-launch social brand in the film and entertainment space.