Editor, Branded Content

Role overview

Babylist is hiring a seasoned Branded Content Editor to take full ownership of sponsored email production from concept through launch, while also helping shape how AI is used to expand and streamline the team’s work. This position is centered on writing and editing, with a strong need for creative thinking, structured process management, deadline coordination, and multi-project execution. Comfort working in Slack and collaborating across functions is also important.

What you'll bring

• A real talent for choosing the most effective words, including subject lines and copy that drives clicks.
• Strong editorial judgment and the ability to protect Babylist’s brand voice while adapting messaging for clients and users.
• Hands-on experience using AI tools such as Claude, ChatGPT, Gemini, and similar platforms for research, drafting, data gathering, and workflow automation.
• Practical ability with Figma and confidence in building and quality-checking email assets.
• A data-oriented mindset with the ability to interpret performance metrics and act on the results.
• A process-driven approach that helps identify friction points and create better systems.
• Comfort working closely with partners across teams and building productive relationships.
• Clear communication skills, including knowing when to raise concerns, when to challenge an idea, and when to move forward.
• Efficiency in handling client and legal edits while still safeguarding the user experience.
• At least 4 years of experience writing and editing branded content, ideally within a digital publishing or media environment.
• Comfort and curiosity with AI as a daily part of work, with a habit of using it to speed up output and improve quality.

What you'll do

• Own the writing, editing, Figma build, and quality assurance for branded emails before delivery.
• Define and document the standards for branded email, including voice, quality, and production workflow.
• Create AI-enabled processes that cut down manual production effort across the team.
• Teach teammates how to use the AI tools you identify and refine so team capabilities improve.
• Review email performance data, apply the findings to copy optimization, and share monthly reporting.
• Juggle several assignments at once while consistently meeting deadlines in a fast-moving, high-volume setting.
• Contribute to other branded content needs as priorities change, including articles, newsletter placements, and feed copy.

Compensation

This role has a market-based starting salary range of $119,852 to $143,839. Pay is determined by location, experience, and qualifications, and future increases are tied to performance, role expansion, and internal equity.

About Babylist

Babylist is a major platform for expecting and new parents, serving more than 10 million shoppers annually. The company offers a broad ecosystem that includes the Babylist Shop, Babylist Health, Babylist Money, branded content, and showrooms in New York City and Los Angeles. It positions itself as an AI-forward technology company and states that it generated $750M in revenue in 2025 while helping shape the baby and kids market.

Ways of working

Babylist operates remotely across the U.S. and Canada. The company expects AI to be part of everyday work, not an optional experiment, and brings teams together twice a year to strengthen relationships and collaboration.

Why people like working here

• The team works with focus and purpose, then steps back to recharge.
• The company emphasizes strong management and makes time and tools available for meaningful connection.
• The work supports products that affect millions of people.
• AI tools such as Claude and ChatGPT are available from day one to reduce busywork and let judgment stay centered on higher-value decisions.

Growth and benefits

• Competitive compensation with room for career progression.
• A belief that technology and data can help solve complex problems.
• Commitment to advancement based on growth and performance.
• Company-paid medical, dental, and vision coverage.
• Retirement savings plan with employer match and flexible spending accounts.
• Generous paid parental leave and paid time off.
• Winter Wonder Week, a paid company-wide week off at the end of the year.
• A remote work stipend to help set up the home office.
• Additional support for physical, mental, and emotional health, parenting, childcare, and financial planning.