E-Commerce & Growth Manager

About Onzie

Onzie is a women’s activewear label rooted in Venice Beach, California. For more than ten years, it has been a familiar name in the hot yoga and movement community and is worn by people practicing in studios worldwide.

The brand is built on the idea that sweat is meaningful, the body is a canvas, and business can be both grounded and forward-looking. All products are designed and made in Los Angeles with a strong focus on ethical, human-made production.

Its sustainability standards are meaningful and independently confirmed, including OEKO‑TEX® STANDARD 100 certification, PFAS-free chemistry, and CiCLO® biodegradable technology. The core customer is a woman who practices hot yoga, mindful movement, and intentional living, and who chooses brands that reflect her values.

The Opportunity

This role is for an entrepreneurial operator who enjoys taking full ownership, moves quickly from concept to execution, and sees commerce as a way to create growth, connection, and positive impact. At Onzie, this mindset is described as Sacred Commerce: the belief that business can be profitable and purposeful while serving people, community, and the planet.

You will independently oversee the digital storefront, customer journey, growth initiatives, and ecommerce performance while helping guide the brand’s next phase of growth.

Core Responsibilities

• Take ownership of the Shopify storefront, product merchandising, launches, and the overall customer experience.
• Drive retention programs through Klaviyo, email, SMS, audience segmentation, and lifecycle marketing.
• Track, analyze, and share results for ROAS, conversion rate, average order value, CAC, retention, and customer lifetime value.
• Work closely with paid media agencies and other growth partners.
• Spot and develop new growth paths such as partnerships, affiliate programs, influencer collaborations, wholesale, and newer commerce channels.
• Oversee agencies, freelancers, applications, and the ecommerce tech stack.
• Keep improving user experience, conversion performance, and the end-to-end customer journey.

The Right Person

The ideal candidate is part builder, part operator, and part strategist. You should be comfortable working inside Shopify and Klaviyo dashboards, while also understanding that strong ecommerce is about creating experiences customers want to return to.

You should be confident with data analysis, customer journey optimization, conversion improvement, and backend execution. Success in this role requires balancing analytics, creativity, merchandising, and brand storytelling to support growth.

Interest in the wellness space is highly valued. A connection to yoga, hot yoga, wellness culture, mindful movement, or somatic practices is especially appreciated.

Qualifications

• At least 4 years of ecommerce experience.
• Strong working knowledge of Shopify, along with experience in Klaviyo, SMS marketing, and retention programs.
• Solid understanding of performance marketing and ecommerce KPIs.
• Proven ability in merchandising, customer experience, and conversion optimization.
• Experience in apparel, activewear, wellness, beauty, or lifestyle brands is preferred, though not mandatory.