Director of Sales & AI-Powered Growth

About the Role

JAM+ owns and operates three well-known brands in the office and business supplies space: envelopes.com, folders.com, and jampaper.com. The company was created through the combination of JAM Paper & Envelope and BigName Commerce, and it sells through major channels such as Amazon, Staples, Office Depot, WB Mason, and others. With decades of category expertise, JAM+ is focused on the next phase of expansion through smarter, technology-enabled selling.

The organization is hiring a Director of Sales & AI-Powered Growth who can both win business personally and build the systems that create it at scale. This is a player-coach position: you will manage your own pipeline, lead a small team of experienced sales representatives, and drive the company’s move into AI-powered outbound prospecting and lead generation. You will report to the Chief Revenue Officer and help shape how the commercial team grows.

Key Responsibilities

• Win new B2B business across office supplies, print, packaging, and related categories.
• Maintain strong relationships with key accounts and channel or distribution partners.
• Work with the CRO to establish revenue goals and take ownership of your sales target.
• Guide, coach, and manage a sales team with mixed levels of experience so the group can meet shared revenue goals.
• Lead regular pipeline reviews, support deal planning, and help the team adapt its selling approach to new tools and methods.
• Create a team culture that values existing industry expertise while adopting modern ways of working.
• Design, launch, and manage the outbound engine using Apollo.io, including sequences, targeting, list building, inbox setup, and deliverability.
• Apply AI tools to research prospects, rank opportunities, and personalize outreach at scale.
• Set the lead-scoring model, audience segmentation, and ideal customer profile criteria for the core product lines.
• Monitor performance metrics such as open rates, reply rates, conversion rates, and pipeline contribution, then keep improving the process.
• Stay informed about new AI sales products and recommend tools worth adopting.

Requirements

• At least 5 years of B2B sales experience, preferably in manufacturing, wholesale, print, packaging, or office products, or clear proof that you can quickly learn a tangible goods category.
• Hands-on experience setting up and operating outbound tools such as Apollo, Outreach, Instantly, Clay, or similar platforms.
• Strong working knowledge of AI tools in a sales environment, including using tools like ChatGPT, Claude, or Perplexity to write sequences, research prospects, and personalize outreach efficiently.
• A demonstrated record of consistently achieving quota and closing deals, not just generating pipeline.
• Prior experience managing or mentoring sales representatives.
• An entrepreneurial, self-directed mindset with comfort working in ambiguity and moving quickly.
• Excellent writing skills, especially for persuasive sales outreach.
• Bonus experience: building internal tools, automations, or dashboards that improve team productivity; selling to national retailers, office distributors, or commercial print buyers; administering CRM and pipeline reporting in HubSpot or Salesforce.

What Makes This Opportunity Attractive

You will own the outbound strategy end to end, with meaningful autonomy, accountability, and the chance to influence a business with broad distribution reach. You will work closely with leadership that values speed, experimentation, and bold decision-making over bureaucracy. You will also lead a team with deep institutional knowledge in the envelope and folder business, while helping turn a traditional category into an AI-enabled growth story that can become a model for others. As JAM+ scales its commercial footprint, there is a clear path for your own growth as well.

Benefits

• Competitive base pay plus commission
• Comprehensive health insurance coverage
• Participation in the company retirement plan
• Employee discounts on company products