Digital Media Buyer

Role overview

SnappyCX is hiring a Digital Media Buyer for a remote, full-time position aligned to the EST timezone. The role supports a long-running natural hair care brand family with three active product lines sold through major retail partners, including national pharmacy and mass retail chains, as well as beauty supply stores.

The business currently runs paid social across all three brands, with Meta Ads as the main channel, and is expanding into Google Ads, Merchant Center, TikTok Ads, and YouTube Ads. This position is a practical, day-to-day media buying role rather than a high-level consulting or general marketing support role. The founder will stay involved in approvals and brand direction, while the selected hire is expected to take ownership of daily ad account management.

Core responsibilities

The role covers campaign buildout, optimization, scheduling, creative guidance, and reporting across multiple brands and platforms. The candidate should be able to manage live accounts, coordinate launch timing, and make data-led decisions that improve performance without destabilizing delivery.

Ad buying and campaign management

• Create, launch, and oversee paid campaigns on Meta platforms for Facebook and Instagram across all three brands.
• Run Google Ads campaigns and keep Google Merchant Center feeds healthy and functioning properly.
• Manage campaigns for awareness, traffic, conversions, and retargeting.
• Scale budgets gradually and avoid aggressive increases that could disrupt performance.
• Assess platform suggestions critically instead of accepting automated recommendations without review.

Strategy and planning

• Shape monthly and quarterly paid media plans that match retail calendars, product launches, and seasonal demand.
• Recommend how budget should be distributed across brands and campaign goals based on performance results.
• Build and maintain retargeting plans as audience pools expand.
• Identify which creative styles and messages are performing best and use those insights to guide future planning.

Scheduling and calendar management

• Keep a live media calendar showing what is currently running, what is scheduled, and what is still being developed.
• Align campaign timing with retail placements, Klaviyo email activity, and organic content plans.
• Plan launches and pauses around important dates such as product rollouts, retail resets, and seasonal demand spikes.

Creative direction

• Guide creative development based on performance data rather than personal taste.
• Brief photographers, videographers, or designers on the purpose and goals of new ad creative.
• Spot creative fatigue early and recommend refreshes before results decline.
• Test creative variants in a structured way and explain what is working and why.

Reporting and communication

• Share performance updates in clear language that explains results, not just platform numbers.
• Raise concerns about weak campaigns early and recommend next steps.
• Communicate major budget or strategy changes in writing before making them.
• Stay available for real-time check-ins when needed, especially around campaign launches.

What is not part of this role

• This position does not cover bookkeeping, accounting, or financial reporting.
• It does not include general virtual assistant work outside paid media.
• Organic social media posting and content calendar ownership are excluded.
• Website development and Shopify administration are not part of the job.
• Email marketing execution in Klaviyo is not owned by this role, though coordination is expected.

Required qualifications

• At least 3 to 5 years of direct, hands-on experience managing active Meta Ads accounts with real budgets; certifications or coursework alone are not enough.
• Practical experience with Google Ads Shopping campaigns and troubleshooting Google Merchant Center feed issues.
• Background with e-commerce brands is important; experience in beauty, hair care, or CPG is a strong advantage.
• Ability to turn ad performance data into specific creative guidance.
• Capability to prepare clear, plain-English performance reports rather than only exporting dashboards.

Preferred background

• Experience working with brands that sell through both mass retail and owned e-commerce.
• Exposure to TikTok Ads and YouTube Ads.
• Basic familiarity with Photoshop or Illustrator.
• Experience supporting Klaviyo email workflows and coordination.

Ideal candidate profile

• Self-directed and comfortable managing multiple brand accounts without constant supervision.
• Thoughtful and critical when reviewing platform recommendations.
• Uses data to guide creative decisions rather than relying on personal preference.
• Communicates proactively and clearly, especially before major changes.
• Has genuine interest in beauty, hair care, or CPG brands.

Additional information

Industry focus: Beauty / Hair Care / CPG.

This is a remote position working in the EST timezone.

The employer is a 30+ year natural hair care brand family with three active product lines sold through major retail partners.