Digital Marketing Specialist

About the Company

Fónua brings more than 25 years of expertise in specialist supply chain services for the mobile phone and technology sectors. The business has built a leading model for device ownership and supply chain optimisation, supported by direct procurement partnerships with major mobile device hardware OEMs.

Mission

The organisation aims to continually improve how its partners’ distribution needs are met by delivering innovative products and services. Its approach is built around satisfying vendor and customer requirements through efficient supply chain operations, deep product knowledge, and value-added solutions, all delivered profitably by skilled and professional employees.

Vision

To create value and make a difference.

Values

• Creativity and imagination
• Passion, energy, and ambition
• Hiring and retaining the best talent
• Leadership
• Teamwork
• Respect
• Excellence

Role Overview

Fónua is looking for a performance-focused Digital Marketing Specialist to support the expansion and ongoing improvement of its multi-site eCommerce environment. The position centers on managing several Shopify websites across different markets and customer groups, with responsibilities spanning product administration, campaign delivery, user experience enhancement, cross-functional coordination, and performance analysis. The role is based in Dublin.

Key Responsibilities

eCommerce and Website Management

• Oversee the day-to-day management and upkeep of multiple Shopify websites serving different markets and audience segments.
• Keep product information correct, well-optimised, and consistent with brand standards.
• Handle site changes, merchandising activity, and content improvements that support conversion growth.
• Partner with internal teams to plan and launch website promotions, making sure delivery is accurate and on schedule.

UX/UI Optimisation

• Regularly enhance user experience and interface quality across all Shopify stores.
• Review user behaviour data such as heatmaps, session recordings, and analytics to identify barriers in the journey.
• Apply best practices for navigation, site hierarchy, and mobile-friendly design.
• Improve landing pages and product pages to raise conversion performance.
• Assist with A/B testing for promotional layouts, landing pages, and customer journeys.

Product Management

• Manage the full product lifecycle across all websites.
• Refine product pages through stronger copy, imagery, search optimisation, and metadata.
• Work with internal stakeholders to maintain accurate pricing, stock availability, and product categorisation.
• Ensure product visibility supports promotional plans and commercial priorities.

Campaign Management and Website Promotions

• Design, build, and run digital campaigns across multiple channels.
• Lead the setup and delivery of on-site promotional activity such as homepage takeovers, landing pages, bundle offers, and limited-time deals.
• Coordinate with commercial, marketing, vendor, and partner stakeholders, including Three UK, to align on timelines and promotional plans.
• Make sure all promotional elements are implemented correctly across the relevant websites and markets.
• Track results against KPIs and turn performance data into practical recommendations.

B2C Marketing Execution

• Manage and improve PPC activity across Google Ads and Meta platforms including Facebook and Instagram.
• Use paid media to support customer acquisition and revenue growth.
• Ensure paid campaigns align with on-site promotions and the wider trading calendar.
• Contribute to ongoing A/B testing and campaign optimisation.

Social Media Management

• Plan and publish social media content for relevant B2C channels.
• Measure engagement and adjust content strategy based on results.
• Keep social activity aligned with website promotions and campaign messaging.

Creative and Design

• Produce digital creative assets such as website banners, promotional graphics, and ad materials.
• Support campaign launches with branded visual assets.
• Ensure visuals are consistent, high-performing, and suited to each channel.
• Optimise product images by resizing, reformatting, compressing, and adding SEO-friendly alt text.

Requirements

• Demonstrated experience with Shopify or a comparable eCommerce platform.
• Solid knowledge of UX/UI principles and conversion rate optimisation.
• Background in launching website promotions and trading campaigns within an eCommerce setting.
• Strong cross-functional and stakeholder management skills.
• Hands-on experience with digital marketing channels, especially PPC on Google and Meta.
• Experience handling product management and online merchandising.
• Comfort using analytics and reporting platforms such as Looker Studio and Google Analytics.
• Practical graphic design capability using Adobe Creative Suite, Canva, or similar tools.
• High attention to detail and a data-led approach to decision-making.
• Ability to juggle multiple priorities and projects across different markets.

Desirable Experience

• Exposure to managing websites across several countries or regions.
• Working knowledge of SEO and CRO best practices.
• Experience supporting telecom or partner-driven promotions.
• Background in both B2B and B2C environments.

Why Join

• Opportunity to work across a varied portfolio of eCommerce websites.
• Exposure to international markets and high-impact promotional initiatives.
• Collaborative workplace with strong cross-functional interaction.
• A culture focused on innovation, performance, and growth.

Benefits

• Pension scheme
• Bike to Work scheme
• Gym and wellbeing contribution
• Employee purchase scheme
• Phone repair discount
• Educational assistance programme
• Company events
• Free parking

Additional Information

This position is based in Dublin, while the location provided for the listing is the Cork Metropolitan Area.