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Digital Marketing Manager
Noida, Uttar Pradesh, India · Full Time
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- Experience
- Any
- Salary
- INR 500,000 – INR 1,200,000 / year
- Openings
- 1
- Posted
- 3 days ago
- Work mode
- In office
- Education
- Any graduate
- Eligibility
- Any graduate can apply. Male candidates are preferred.
- Resume
- Required to apply
Where you'll work
Job description
About the Company
ERD Group, short for Electronics Research & Development, is a well-known maker and supplier of electronic accessories and power-related products. Its range includes mobile phone batteries, travel chargers, car chargers, mobile power banks, USB cables, universal battery chargers, earphones, LED lights, CCTV power supplies, and similar items.
Role Summary
The company is looking for a Digital Marketing Manager based in Noida to lead online marketing efforts, strengthen brand visibility, and support growth through SEO, social media, content, and paid campaigns.
Key Responsibilities
- Research search terms, analyze SEO opportunities, and create engaging articles and blog content.
- Handle the brand’s social media presence and build content plans that keep messaging consistent across channels.
- Carry out on-page SEO, off-page SEO, and social media optimization activities effectively.
- Plan and run marketing initiatives that promote the company’s products and services.
- Design, launch, and track paid campaigns such as Google Ads and social media advertising while staying within budget.
- Review campaign outcomes, measure ROI and KPIs, and prepare performance reports.
- Study digital performance data and recommend improvements to boost website effectiveness.
- Increase website visits and generate qualified leads through digital channels.
- Tailor website and social platform content for channels like YouTube, Instagram, Facebook, LinkedIn, and Twitter.
Required Skills and Experience
- Strong understanding of SEO research and analysis.
- Ability to write articles and blog posts with confidence.
- Practical knowledge of on-page, off-page, and social media optimization.
- Experience in planning and managing digital marketing campaigns.
- Hands-on familiarity with Google Ads and social advertising.
- Capability to analyze campaign metrics and interpret ROI and KPI data.
- Working knowledge of Google Analytics and web analytics tools.
- Experience with content management systems such as WordPress and Shopify.
Additional Information
Male candidates are preferred for this role.