Digital Marketing Executive

About BMLL

BMLL is an independent market data and analytics provider focused on harmonised historical Level 3, Level 2 and Level 1 data across global equities, ETFs, futures and US equity options. Its platform gives market participants fast access to granular T+1 order book data and advanced analytics so they can speed up research, refine trading approaches and gain a deeper understanding of market behaviour.

In 2025, BMLL was acquired by Nordic Capital, with Optiver remaining as a minority shareholder. This reflects a shared intention to support the company’s next stage of expansion.

The company promotes an inclusive, collaborative environment and operates a hybrid model with regular office days in London, weekly team lunches and a range of after-hours social activities.

The Role

The Digital Marketing Executive is a practical, delivery-led position at the centre of BMLL’s marketing activity. Reporting to the Head of Digital Marketing, you will handle the day-to-day delivery of campaigns across paid, organic and direct channels, helping support the full commercial journey from awareness to conversion and retention.

This role is not designed for someone seeking a strategic or people-management remit. It suits a strong digital operator who is confident working across a broad martech stack and who values accurate, high-quality execution. The ideal candidate will bring at least 3 years of hands-on B2B digital marketing experience, solid analytical skills and familiarity with the platforms that support modern demand generation in a relationship-led sales setting.

As you demonstrate capability and build trust internally, there is a real opportunity to take ownership of individual channels. BMLL’s marketing team is growing, and this position is intended to develop alongside it.

What You’ll Be Doing

You will work closely with the Head of Digital Marketing to plan, deliver and improve campaigns across BMLL’s digital channels. The scope covers campaign execution, paid media, account-based marketing operations, website and SEO support, email marketing, social media and performance reporting.

• Run campaigns end to end across paid, organic and direct channels, making sure they support pipeline and revenue goals.
• Coordinate campaign assets with design and content teams and ensure materials are accurate, polished and aligned to the brand.
• Keep the marketing communications calendar updated so the go-to-market team has a clear view of upcoming activity.
• Manage the day-to-day relationship with the paid search agency, including briefing, reviewing results, questioning recommendations and keeping work tied to pipeline priorities.
• Build and manage paid social campaigns in LinkedIn Campaign Manager, including Sponsored Content, Lead Gen Forms and audience targeting by account and persona.
• Operate the Demandbase ABM platform by maintaining account lists, setting up intent monitoring and helping sales maintain a strong pool of priority accounts.
• Partner with the Head of Digital and commercial teams to deliver account-specific engagement activity, including targeted ads and tailored landing pages.
• Support website updates in Craft CMS, including landing pages, product pages and blog content, while following brand and SEO standards.
• Oversee on-page SEO by improving metadata, heading structure, internal links and content based on keyword research.
• Create, build and send email campaigns and nurture journeys in HubSpot, including automation workflows and single-send campaigns.
• Maintain and segment contact lists in HubSpot to support relevant communications based on buyer stage and account profile.
• Monitor email performance and use open rate, click-through rate, conversion and unsubscribe data to shape future content and send frequency.
• Help manage in-app notifications and engagement messages using tools such as Beamer to share product updates, new coverage and feature announcements with existing users.
• Work with product and customer success teams to ensure in-app messaging is timely, useful and aligned with wider marketing plans.
• Manage BMLL’s organic presence on LinkedIn and other relevant B2B platforms, including content creation, scheduling, community monitoring and reporting.
• Contribute to the social content plan and help maintain a steady stream of high-quality posts that support brand positioning and wider campaigns.
• Support the promotion of virtual and in-person events through LinkedIn ads, email activity and event landing pages.
• Handle event registration pages and digital logistics, including integrations with Zoom Webinars or similar tools.
• Oversee post-event follow-up such as lead scoring, nurture journeys and performance reporting across the event lifecycle.
• Assist with the creation and maintenance of marketing dashboards using GA4, HubSpot and related reporting tools.
• Support attribution analysis, including first-touch, last-touch and multi-touch reporting, to show how digital channels contribute to pipeline and revenue.

What BMLL Is Looking For

You should be a commercially aware digital marketer who takes real ownership of your work. The role calls for someone who pays close attention to detail, can work independently across several priorities at once and still maintain accuracy and quality. In a B2B capital markets environment, consistency, precision and relevance matter, and you should naturally apply that mindset to your output.

The marketing team is small, fast-moving and closely aligned with sales and product. We need someone who communicates clearly with both technical and non-technical colleagues, manages competing demands well and brings structure to planning and reporting. You should be motivated by measurable outcomes and comfortable in an environment where priorities can change quickly and initiative is expected.

This opportunity is best suited to someone ready to move beyond broad support work and take real ownership of selected channels, with the ambition to grow into a more senior individual contributor as the team expands.

Requirements

• At least 3 years of hands-on digital marketing experience within an in-house B2B environment, ideally in capital markets or wider financial services.
• Practical experience across email/CRM, paid media and organic channels, including SEO and social media.
• Previous use of an ABM platform, particularly Demandbase, including account list management and intent monitoring.
• Strong working knowledge of HubSpot for automation, email delivery and CRM activity.
• Experience managing Google Ads campaigns, including setup, keyword handling, bidding and optimisation.
• Hands-on experience running both organic and paid activity on LinkedIn.
• Strong analytical ability with the confidence to interpret data, generate actions and contribute to attribution reporting.
• Solid B2B marketing background, with an understanding of long sales cycles, multiple stakeholders and demand generation in complex buying environments.
• Exposure to fintech, financial services or other regulated sectors is an added advantage.
• Familiarity with Craft CMS or a similar enterprise or headless CMS platform.
• Experience supporting digital event tools such as Zoom Webinars, ON24 or similar platforms.
• Exposure to in-app engagement or product notification tools such as Beamer, Appcues or similar.
• Experience in a private equity-backed business or high-growth scale-up environment is beneficial.

Tools and Technology

You should be comfortable working with the core martech stack and prepared to learn quickly across the wider toolset.

• HubSpot for Marketing Hub, CRM and automation workflows
• Google Ads for search, display and performance campaigns
• LinkedIn Campaign Manager for Sponsored Content, Lead Gen and audience targeting
• LinkedIn organic publishing and scheduling
• ABM platforms for account targeting and intent monitoring, with Demandbase preferred
• Content management systems, with Craft preferred
• GA4 for web analytics, event tracking and conversion reporting
• Google Search Console for search performance and indexation monitoring
• Google Tag Manager for tag deployment and tracking setup
• Zoom Webinars or Zoom Events for virtual event management
• Beamer or similar tools for in-app notifications and product engagement messaging

Benefits

• Competitive salary
• 25 days of annual leave plus bank holidays
• Discretionary bonus
• Pension scheme
• Private medical insurance
• Ability to work remotely from abroad for up to 40 business days each year
• Life insurance
• Childcare nursery scheme
• A hybrid setup with 2 office days per week in London
• Annual well-being and physical activity budget
• Funded learning and challenging projects to support ongoing development
• Collaborative team culture
• Weekly team lunches
• Free fruit, snacks and drinks when working in the office
• Regular team social events
• Cycle to Work scheme

Additional Information

BMLL is an inclusive employer that welcomes applicants from all backgrounds and is committed to equality and diversity. The company also aims to remove barriers during hiring. If you need any special arrangements or reasonable adjustments to access opportunities, you can contact the careers team at careers@bmlltech.com.