Digital Marketing Executive

Overview

A luxury brand group in Dublin city centre is hiring a Digital Marketing Executive to help strengthen brand visibility, audience growth, and commercial performance across its portfolio. This role suits a creative, commercially minded marketer who enjoys combining strategy, storytelling, and analytics in a premium hospitality environment.

The position reports to the Digital Marketing Manager and centres on content creation and campaign delivery for hospitality-focused brands. The successful candidate will work across owned, earned, and paid channels, independently as well as alongside external agencies, while protecting the distinct identity of each brand.

This opportunity is ideal for someone with a genuine interest in hospitality, food and beverage, and high-end guest experiences, and who is eager to contribute fresh ideas in a fast-moving luxury setting.

Digital Strategy and Performance

• Help plan and implement digital marketing activity across the wider group.
• Support growth in awareness, engagement, reservations, and revenue across hotel, restaurant, bar, and event offerings.
• Make effective use of all digital channels, including websites, social platforms, email, paid advertising, partnerships, and third-party channels.
• Prepare weekly KPI updates across the businesses.
• Track campaign outcomes and competitor movements, then report key findings.

Content Creation and Brand Storytelling

• Create and/or coordinate premium photography, video, reels, and short-form content that matches luxury hospitality standards.
• Develop persuasive copy for websites, social channels, email campaigns, ads, and guest communications.
• Support the planning and execution of seasonal launches, partnerships, activations, and promotional content.
• Keep all content aligned with each brand’s tone, positioning, and premium image.

Social Media and Community Management

• Run everyday social media activity across multiple brands and platforms.
• Plan, organise, schedule, and refine content calendars to improve performance.
• Increase audience engagement, community interaction, and brand awareness.
• Follow social trends and competitor activity to spot new opportunities for stronger visibility.
• Assist with influencer work, partnerships, and PR-related activations.

Agency and Campaign Management

• Coordinate with the paid search agency to help ensure campaigns meet agreed targets.
• Review campaign results and look for ways to improve return on investment.
• Brief and manage external creative suppliers such as photographers, videographers, designers, and media partners.

Website, CRM and Email Marketing

• Support website content updates and campaign landing pages.
• Assist with database growth and audience segmentation initiatives.
• Plan and deliver email marketing campaigns.
• Contribute to stronger customer retention and engagement across all brands.

Candidate Profile

The ideal candidate will bring together creativity and commercial thinking, with the confidence to work independently and the curiosity to keep learning.

• At least 1 year of experience in digital marketing, ideally within luxury hospitality, premium lifestyle, food and beverage, or travel.
• A qualification in Marketing, Digital Marketing, Communications, or a related field.
• Sound knowledge of social platforms, digital advertising, content planning, and performance marketing.
• Proven ability to create polished visual and written content.
• Strong analytical skills with the ability to read data and improve results.
• Excellent copywriting and communication ability.
• Well organised with solid project management skills.
• Hands-on experience with Meta Business Suite, Google Analytics, email marketing tools, Canva, Adobe Creative Suite, or similar software.
• Photography, videography, or editing capability would be a strong advantage.
• Experience optimising AI-based campaigns is desirable.

Personal Attributes

• Genuinely enthusiastic about digital marketing and the opportunities it creates for brands.
• Creative, proactive, and able to take initiative.
• Strong attention to detail and a clear sense of brand standards.
• Flexible and adaptable in a busy luxury environment.

Working Arrangements and Salary

This is a full-time office-based role in Dublin 2. The salary is €35,000 to €40,000 per year.