Digital Marketing Coordinator

Role overview

imogene + willie is seeking a Digital Marketing Coordinator to help drive day-to-day execution across the brand’s owned, paid, and newer digital channels. This is a full-time position based in Nashville, TN, and it reports to the Digital Marketing Director at the company’s Creative Studios.

Core responsibilities

• Handle email marketing operations by organizing, testing, and scheduling more than three campaigns each week, along with ongoing automated flows.
• Support the digital campaign calendar by recording notes from monthly marketing meetings, tracking schedule changes, and informing the right stakeholders when campaign dates shift.
• Assist with paid media work in Meta, including preparing and updating creative assets, reviewing and approving copy, and tailoring visuals for the required placements.
• Manage and improve the Google Ads asset library through A/B tests on sitelinks, shopping approaches, and keywords.
• Contribute research and exploration for additional channels such as Pinterest, TikTok, and Reddit.
• Work with external PR agencies on product launches and sample requests.
• Partner with the digital experience team to build and maintain customer segments and keep them accurate over time.
• Continuously research new ideas, optimizations, and growth opportunities for marketing strategy.
• Help coordinate and supervise e-commerce listings and the overall shopping experience.

Candidate profile

The ideal candidate works well with others, is open to feedback, and can adjust quickly when priorities change. Strong attention to detail is important, along with the ability to balance individual tasks with the broader business picture. The role also calls for someone who is reliable, energized by a fast-moving environment, and comfortable managing several projects at once.

Experience and education

A bachelor’s degree, or an equivalent mix of education and relevant experience, is required. Candidates should bring at least 2 years of experience in digital marketing or e-commerce.

About the company

Founded in 2009, imogene + willie is a denim brand focused on craftsmanship, long-lasting quality, and domestic production in the USA. The company emphasizes community, authentic storytelling, and products made to last.

Benefits and workplace highlights

• Fast-paced, collaborative, and creative work environment with passionate teammates.
• Competitive compensation and benefits, including medical, dental, vision, and paid time off.
• Employer-matched 401(k) retirement contributions.
• Generous employee product discounts.

Additional information

Applicants consent to background checks and employment verification as part of the hiring process.

imogene + willie is an equal opportunity employer and considers all qualified applicants without regard to race, color, religion, gender, gender identity, age, national origin, disability, or veteran status. The company is committed to maintaining an inclusive workplace for everyone.