Country Brand Manager - Vaccines

Role Overview

The Country Brand Manager (CBM) for Prevenar 20 Paediatrics in Singapore is responsible for accelerating brand growth by effectively executing commercial strategies focused on prioritizing paediatric segments and market opportunities. This role demands a comprehensive brand general manager mindset, taking full accountability for the brand's growth strategy, clearly defining market engagement approaches, and responding swiftly to challenges with agility.

Key Capabilities

• Paediatric Vaccine Market & Business Insight: Deep understanding of the pneumococcal disease burden among infants, children under five, pre-term, and immunocompromised groups. Knowledge of Singapore's public and private healthcare sectors, including private paediatricians, general practitioners, polyclinics, and the Childhood Immunisation Programme under the Ministry of Health. Familiarity with the competitive environment involving PCV10, PCV13, PCV15, and PCV20 vaccines, along with the positioning related to national immunisation schedules and private market preferences. Insight into access mechanisms such as MediShield Life, Medisave, and CHAS subsidies that influence vaccine uptake.
• Brand Ownership & Development: Takes full responsibility for crafting and driving the brand plan, emphasizing prioritized growth segments and aligning internal teams like sales, medical, and access around unified brand goals. Applies operational planning and budgeting processes and aligns brand objectives with local and cluster priorities.
• Patient and Caregiver Journey Comprehension: Understands the full vaccination decision process from awareness through to vaccination, tracking funnel metrics to identify and address conversion gaps. Designs comprehensive demand stimulation activities including parent education and clinic support beyond standard promotion.
• Analytical and Execution Agility: Monitors performance data such as IQVIA reports and sales figures to proactively identify underperformance areas and implement corrective measures. Adapts quickly to shifts in the market landscape while maintaining strategic focus and learning continuously from execution cycles.
• Field and Cross-Functional Collaboration: Partners closely with the sales force to translate strategy into actionable field plans with effective messaging and targeting. Maintains productive relationships with sales and broader medical and access teams to foster alignment and optimize campaign impact.
• Marketing Discipline & Innovation: Employs the EMPOWER framework for structured and insight-driven brand planning, ensuring sound marketing fundamentals like segmentation, targeting, positioning, and messaging are rigorously applied. Demonstrates AI fluency by integrating AI tools into marketing operations and embraces a growth mindset to continually evolve practices.

Qualifications

• Bachelor's degree in Life Sciences, Business, or related discipline.
• 2 to 4 years of experience in pharmaceutical marketing or commercial roles, preferably with exposure to vaccines or paediatrics.
• Strong analytical capabilities, comfortable with IQVIA data, sales analytics, and brand planning.
• Excellent communication and stakeholder engagement skills.
• Highly proactive, self-motivated, and adept at navigating a dynamic, matrixed organizational environment.

Additional Information

Pfizer is an equal opportunity employer and adheres to all relevant equal employment laws in its operational jurisdictions. Candidates are encouraged to familiarize themselves with the company's AI usage policies during recruitment. The role is based onsite in Singapore and demands close interaction with varied internal teams and the external market environment.