Content Creator & Social Media Manager, TikTok & Instagram

About the Company

sachi is a managed childcare marketplace centered on a clear idea: early childhood should be guided by real educators, and families should be able to connect with them without uncertainty. The company serves Bay Area families by matching them with credentialed educators across preschool through K-12. Educators receive 100% of their hourly pay. The brand is built around Trust and Joy.

Role Overview

This is a part-time hybrid opportunity for a Content Creator & Social Media Manager based in the San Francisco Bay Area, with remote flexibility. The position focuses on building content for TikTok and Instagram, managing social channels, shaping growth ideas, and tracking social trends. You will also partner with the marketing team so the content stays aligned with the company voice and business goals.

The team is specifically looking for someone who truly enjoys making TikTok and Instagram content—not just managing social media in a general sense. The ideal person already spends meaningful time on these platforms, has a clear point of view on what performs well, and would prefer content creation to be the job itself.

Parents, current teachers, and former teachers are especially encouraged to apply. A lived understanding of the audience is considered a major advantage.

What You Will Own

• A weekly content rhythm across TikTok and Instagram.
• About 3 short-form videos each week, blending original ideas, trend-based posts adapted to the brand, and behind-the-scenes content with real educators and families.
• About 2 static posts each week, such as credibility-building content, testimonials, educator features, and family stories.
• Stories on roughly 4 to 5 days each week, kept more casual, timely, and conversational.
• Light support for email and SMS writing when the content overlaps with broader campaigns.
• Monthly content planning with the founder, a former PreK educator who brings 10 years of Bay Area classroom experience, covering awareness, trust-building, and conversion-focused moments.

Fit for the Role

• You are a parent, educator, or both, and can bring real perspective on early childhood and care.
• You have experience growing an account, whether it was your own or someone else’s, and can point to the work you produced.
• You know how to write captions that feel human and natural rather than overly branded.
• You are comfortable being on camera, or you can confidently guide someone else who is.
• You can take a rough concept and turn it into a polished post without needing a drawn-out approval process.

Good to Have

• Background in teaching, from preschool through K-12.
• Understanding of Bay Area family life and dynamics.
• Basic video editing skills using tools such as CapCut, InShot, or similar apps.

Logistics

• This role is part-time and contract-based, starting at around 10 to 15 hours per week.
• Pay is hourly and depends on experience.
• The work is mostly asynchronous, with one weekly check-in.
• The role is remote, with optional in-person filming sessions in the Bay Area when capturing educators or families.

How to Apply

Share links to 2 or 3 examples of content you have created. The team wants to see actual work, not just a list of platforms you have managed. Also include one sentence on what drew you to this role.

Qualifications

• Hands-on experience creating content for TikTok and Instagram.
• Ability to plan social media content, schedule posts, and review engagement data.
• Experience with video editing, photography, and creative storytelling.
• Awareness of social media trends and platform-specific best practices.
• Strong written and spoken communication skills.
• Ability to work independently while also collaborating with others.
• Comfort using tools such as Canva, Adobe Creative Suite, or similar software.
• Prior experience in child-focused services or education is an advantage.