Celebrity Relations Manager

About POP MART

POP MART, established in 2010, is a global leader in trend culture and entertainment. Built around intellectual property, the company has developed a broad ecosystem for creative discovery and IP management, supporting creators worldwide while delivering products, services, and immersive entertainment to consumers.

The company discovers and cultivates emerging artists and designers across the globe, turning standout characters into popular IPs through a structured development and operating system. Its well-known IP portfolio includes MOLLY, SKULLPANDA, DIMOO, THE MONSTERS, and Hirono. By creating art toys and related merchandise from these properties, POP MART continues to shape consumer culture trends.

By the end of 2025, POP MART operates more than 630 physical stores and over 2,637 Robo Shops in 20+ countries and regions. Through cross-border e-commerce channels, the brand reaches audiences in more than 90 countries and regions, bringing enjoyment to young consumers around the world.

Role Overview

This position is based in Culver City, California. The role follows an onsite model, with five days per week expected in the office. POP MART believes in in-person collaboration, strong connection, and a high-trust culture where employees are empowered to make decisions that support the business and the team.

Key Responsibilities

• Use established relationships with major celebrity agencies, publicists, and stylists to help position POP MART as an early and preferred partner within the U.S. entertainment landscape.
• Build and maintain close relationships with a core group of 10 to 20 celebrity collectors, including singers, film actors, athletes, and high-profile influencers, with the goal of deepening their connection to the brand’s IPs.
• Leverage experience in fashion or beauty to plan authentic celebrity unboxings, vlog placements, and everyday lifestyle content that supports product launches.
• Collaborate around major cultural moments such as awards season, fashion weeks, and premiere events to secure gifting opportunities and VIP placements that create natural brand visibility.
• Work with PR and Marketing teams on live activations including IP exhibition openings, flagship store events, and tours, ensuring celebrity attendance feels genuine and aligned with the brand.
• Track celebrity mentions of POP MART on social platforms and quickly convert relevant moments into press releases or follow-up creative content with the internal PR team.
• Coordinate with e-commerce and retail teams to create a smooth path from discovery to purchase for products supported by celebrity exposure.

Requirements

• 8 to 10+ years of experience in artist relations, celebrity PR, or entertainment marketing, including at least 5 years within fashion or beauty brands or at a leading agency serving those clients.
• A proven network with direct, trusted relationships across celebrity agents, publicists, stylists, or key team members, along with examples that show the level of talent handled.
• Strong understanding of the Los Angeles and Beverly Hills entertainment scene, including street style opportunities, red-carpet seeding, and celebrity gifting strategy.
• Excellent communication, sound business judgment, and strong emotional intelligence, with the ability to balance brand objectives and celebrity comfort.
• Must be able to operate as a hands-on self-starter who is focused on outcomes and execution.
• Highly attuned to social media trends and able to spot emerging viral opportunities on platforms such as TikTok and Instagram.

Preferred Background

• Interest in blind boxes, designer toys, anime figures, or a strong understanding of Gen Z subcultures.
• Experience managing private fan communities or fan-led social accounts for celebrities.

Physical Requirements

• The role requires extended periods of sitting and computer or office-equipment use.
• Occasional lifting or moving of items up to 25 pounds may be required.

Benefits and Other Information

• Market-competitive compensation and benefits, including 401(k), health insurance, PTO, paid sick leave, and family leave.
• On-the-job training to help employees build current skills and knowledge.
• The company may include this role in an incentive program.
• Applicants in Los Angeles or San Francisco should note that background checks are completed after a conditional offer, and review is handled in line with applicable fair-chance laws.
• POP MART is committed to equal employment opportunity and maintains a workplace free from discrimination based on protected characteristics under local, state, or federal law.
• Candidates who need a reasonable accommodation during the application process can request support by emailing the provided HR support contact.
• The job posting notes that responsibilities, skills, and qualifications may not be exhaustive and that additional duties may apply.
• Pay depends on location, role-related knowledge, skills, and experience; regional pay ranges may differ across the United States.