Campaign & Content Strategist

About the Company

Futurists Digital Marketing Agency helps brands expand their reach through storytelling that feels fresh, social-first campaign ideas, and performance-focused marketing. The agency works with businesses from different industries to create digital experiences that attract attention, increase engagement, and support measurable growth.

The team is looking for someone who can spot possibilities others may miss, someone who can think beyond isolated posts and shape campaigns people remember, discuss, and share.

Role Overview

This position is for a creative and strategic Campaign & Content Strategist who can turn business goals into engaging social media campaigns and content plans across several client accounts. The role is focused on campaign thinking rather than pure copywriting. It calls for someone who can develop ideas from the ground up, create monthly content direction, identify viral opportunities, and partner with designers, video editors, and social media teams to turn concepts into finished work.

The role includes building campaign concepts, launch plans, content pillars, narrative structures, reel ideas, influencer collaboration ideas, and platform-specific content approaches that help brands grow and stay relevant.

Candidates who regularly study successful campaigns, follow internet culture, save creative references, and enjoy shaping brands through content are encouraged to apply.

Responsibilities

• Create campaign strategies and monthly content calendars for multiple client accounts.
• Develop creative ideas for product launches, festive campaigns, seasonal promotions, and brand activations.
• Design content pillars, storytelling structures, and social media narratives.
• Come up with short-form video ideas, hooks, and reel concepts with strong viral potential.
• Spot trends, cultural moments, and brand participation opportunities.
• Collaborate with internal creative teams to build and refine campaign ideas.
• Prepare creative briefs for designers, copywriters, and video editors.
• Present campaign plans and creative concepts to clients.
• Oversee campaign execution across social media channels.
• Review campaign results and use insights to improve future planning.
• Work with account managers to ensure creative work supports client objectives.

Requirements

• 2 to 5 years of experience in content strategy, campaign planning, social media strategy, or creative strategy.
• Prior experience handling multiple brands or client accounts, ideally in an agency setting.
• Strong working knowledge of Instagram, LinkedIn, Facebook, YouTube Shorts, and newer social platforms.
• Ability to connect business goals with audience engagement through campaign ideas.
• Excellent communication, storytelling, and presentation abilities.
• Good understanding of content marketing, social media trends, and consumer behavior.
• Comfort working with creative, content, and production teams in a collaborative environment.
• Strong organization and project management skills.
• Ability to develop ideas from scratch and present them confidently.
• Interest in internet culture, creator trends, meme formats, and platform updates.

What Makes a Candidate Stand Out

People who succeed in this role often think in campaigns instead of individual posts, regularly analyze effective marketing work, understand why certain reels, memes, or trends go viral, and enjoy brainstorming new ideas. They are also able to turn ordinary products or services into engaging stories and are comfortable defending their creative thinking with confidence.

Success in the Role

• Generating campaign ideas that excite both clients and audiences.
• Building content strategies that improve engagement and support brand growth.
• Creating memorable campaigns that spark conversation.
• Consistently bringing fresh, relevant, and original ideas.
• Helping brands stay culturally relevant and socially active.
• Turning strategic thinking into well-executed campaign work.

Why Join Futurists

• Work with engaging brands across a wide range of industries.
• Take the lead on creative direction from concept to execution.
• Collaborate with a driven, energetic team.
• Bring bold ideas to life and make a visible impact.
• Grow in a workplace that values creativity, experimentation, and ongoing learning.

Application Details

Applicants should send a resume, portfolio, and examples of campaign work, content strategies, or other creative projects they have developed. The email address provided for applications is hr@futurists.in. The subject line requested is Application - Campaign & Content Strategist.

Additional Information

This position is listed as full-time and remote/hybrid. The source text also mentions the role as suitable for a remote or hybrid working arrangement.

Source hashtags and promotional tags have been omitted in accordance with publishing requirements.