Assistant Manager, Partnership Marketing

Role Overview

This position is focused on partnership-driven marketing for Resorts World Sentosa in Singapore. The role centers on using partner channels and ecosystems to generate demand, strengthen campaign visibility, and support key business periods and themed activations.

Key Responsibilities

• Plan and execute co-marketing initiatives that help drive demand during important commercial periods and themed spikes.
• Map partnership activity to the yearly thematic roadmap, including seasonal campaigns, key IP initiatives, and peak travel windows.
• Make sure partner-led activity supports both steady baseline demand and higher-intensity demand moments.
• Own the end-to-end rollout of partner campaigns across CRM, digital, social, platform, and offline channels.
• Coordinate schedules, deliverables, approvals, and deployment across several partner brands at once.
• Maintain accuracy, consistency, and timely delivery throughout campaign implementation.
• Work with partners to increase visibility, media placement, and overall campaign reach within their channels and ecosystems.
• Convert RWS marketing priorities into clear requests for partners, such as featured placements, CRM sends, and co-funded amplification.
• Adjust campaign concepts and offers so they fit partner platforms while still meeting marketing objectives.
• Look for ways to extend or strengthen campaigns beyond the minimum agreed partnership scope.
• Use partner databases, platforms, and content networks to expand reach and awareness.
• Ensure strong brand presence across partner touchpoints such as apps, websites, CRM, content, and KOL integrations where relevant.
• Support amplification of thematic campaigns beyond owned channels.
• Collaborate with internal teams to tailor assets for partner-specific formats and technical requirements.
• Keep messaging aligned across all versions while adapting it for different partner audiences and platforms.
• Manage creative version control across multiple partners and markets.
• Monitor delivery and performance across partner campaigns, including reach, engagement, and traffic indicators.
• Compile results to evaluate each partner’s contribution to demand generation.
• Identify improvements that can increase partner effectiveness and overall campaign outcomes.
• Coordinate closely with the Sales & Marketing department and other business units to keep partner execution aligned with broader marketing priorities.

Requirements

• 4 to 6 years of marketing experience, ideally in marketing, activations, brand experience, or experiential campaigns.
• Background or relevant exposure in attractions, tourism, or destination marketing is strongly preferred.
• Strong analytical ability, communication skills, interpersonal skills, and negotiation capability.
• Ability to present ideas clearly and persuasively to individuals and groups.
• Strong critical thinking and creative problem-solving skills.
• Solid project management skills with careful attention to detail.
• Comfort working in a fast-moving, dynamic environment while handling several projects at the same time.
• Self-driven mindset with the ability to lead yourself and motivate team members.

Additional Information

This is a full-time onsite role based in Singapore.