Assistant Brand Manager

Role purpose

The Assistant Brand Manager serves as the consumer advocate for the brand and contributes to brand health across the full lifecycle. The role supports delivery of business objectives through strong brand management, cross-functional coordination, and disciplined marketing execution within budget.

Brand strategy

• Support research, analysis, strategy development, and rollout of marketing plans designed to strengthen the brand mix and create meaningful value for consumers while staying within budget.

Campaign planning and execution

• Help plan, execute, and monitor marketing activity across digital, social, and traditional channels.
• Build and protect consistent brand messaging and presentation across every customer touchpoint.
• Contribute to an integrated go-to-market approach by linking category and sales teams.

Portfolio management

• Assist with analysis, review, and development of the brand portfolio to identify optimisation opportunities and improve outcomes.

Key working relationships

Internal: Work closely with teams across Regulatory, Supply Chain, Finance, Medical Marketing, Sales, key account managers, field managers, and territory managers to help ensure plans are delivered in line with Bayer LIFE principles.

External: Partner with media and creative agencies to develop creative materials and implement marketing initiatives.

Key tasks and responsibilities

• Manage the assigned product group with a focus on improving profitability.
• Apply commercial thinking and category/consumer insights to support decision-making.
• Handle a limited P&I budget carefully to improve return on investment.
• Assess new product development opportunities and shape practical business recommendations where appropriate.
• Contribute actively to teamwork, learning, and professional development.
• Participate in team events and conferences.
• Update monthly forecasts by incorporating input from supply chain and sales teams.
• Prepare marketing presentations, product images, and copy for sales and territory managers to support trade advertising.
• Support delivery of business results through effective budget management and tracking of sales and profit outcomes for assigned brands.
• Monitor and report on sales performance against budget, including overspend or underperformance, as well as promotional spend.

Qualifications and skills

• At least 2 years of experience in a marketing or sales environment.
• A tertiary qualification such as a degree or diploma in Business or Marketing.
• Strong knowledge of marketing principles and strategy development.
• Well-developed commercial awareness.
• Excellent communication and relationship-building skills.
• Creative problem-solving and analytical thinking.
• Ability to work independently with strong planning and attention to detail.
• Sound decision-making and troubleshooting capability.
• Strong verbal and written communication skills.
• Confident using MS Office and Nielsen-based tools or data.

Additional details

This is a regular full-time role in the Consumer Health division, graded AU4. The reference code is 871951. The application period closes on 20 June 2026. Location options listed for this role include Pymble, Canberra, Regional ACT, Regional NSW, Rydalmere, Darwin, Regional NT, Brisbane, Pinkenba, Regional QLD, Adelaide, Regional SA, Hobart, Regional TAS, Hawthorn East, Melbourne, Regional VIC, Perth, and Regional WA.