Manager, Customer Development - Front Line Marketing

Role Overview

This position sits within the front-line marketing function and focuses on converting category-level growth direction into practical channel plans for CMG channels. The role connects brand priorities, trade windows, customer needs, and execution budgets to shape annual and mid-year plans that can be delivered effectively across accounts.

What You Will Do

• Turn category growth strategy into channel-specific portfolio execution plans for CMG channels.
• Drive the integrated CMG calendar so that brand priorities, trade timing, and channel plans stay aligned, while keeping track of budgets across brands and channels.
• Lead annual business planning for accelerating customers, including JBP work and VDATE closures.
• Own the full JBP process for key CMG accounts, from tailored ideation and brand synthesis to budget discussions, prioritization, and finalization of the annual customer marketing calendar.
• Independently manage VDATE closures, including top-line budget alignment with brand teams, DME/UC tabulation, KAM approvals, final program summaries, execution follow-through, and post-program reporting.
• Act as the main integration point between Marketing and CMG during annual and mid-year planning cycles.
• Create customized selling narratives and presentation decks for customers, adapted to each account’s needs and bottler expectations.
• Run bottler/customer connect sessions and translate brand direction into account-specific execution plans.
• Design and implement shopper marketing programs with CMG KAMs, linking consumer marketing strategy to in-store shopper behaviour.
• Brief and oversee creative development for shopper marketing across channels.
• Monitor brand and program performance, capture shopper insights, and feed learnings into future planning.
• Use data-driven decision-making for CMG marketing investments, including ROI analysis, sell-in presentations, and performance dashboards.
• Build analytics frameworks that connect category growth measures with channel execution KPIs.
• Collaborate across the wider TCCC system to bring final strategies to life.
• Influence internal specialists such as Connections, Activation, CE, Assets, and R&D, along with external partners like creative and design agencies.

Requirements

• At least 4 years of experience within the TCCC system.
• Strong command of business analytics and comfort working with data.
• MBA from a top-tier business school is preferred.
• Ability to work across functions and align multiple stakeholders behind execution plans.
• Experience with brand positioning, channel management, competitive assessment, consumer segmentation, local advertising, marketing activation, shopper marketing, sponsorships, SWOT analysis, and team management.

Additional Job Details

Location: Gurugram, Haryana, India

City: Gurugram

Country/Region: India

Travel Required: 26% - 50%

Relocation: Yes

Application Deadline: July 1, 2026

Annual Incentive Reference Value Percentage: 15

This incentive reference value reflects the market-based target level for the role.

Culture

The organization emphasizes an inclusive and growth-oriented environment built around curiosity, empowerment, inclusion, and agility. Learning continuously and helping the business refresh the world and make a difference are central expectations in this role.

Selection Notes

The ideal candidate should be highly proficient in analytics, comfortable with data-led planning, and capable of translating strategy into execution across customers, brands, and channels.