Category Marketing Lead

About the Role

MECCA’s marketing function focuses on bringing beauty brands to life through imaginative, customer-led storytelling. In this Category Marketing Lead position, you will help shape and deliver high-impact omni-channel campaigns that strengthen customers’ connection with leading beauty brands.

What You’ll Do

Working within the Marketing team, you will own the full lifecycle of category and brand marketing activity, making sure every initiative supports MECCA’s wider strategy and brand identity.

• Plan and deliver omni-channel campaigns for brand partners across MECCA’s portfolio.
• Create and roll out annual marketing plans for key brands in collaboration with internal teams and brand partners.
• Work closely with Brands & Buying to align marketing activity with category goals and growth opportunities.
• Serve as the main point of contact for brands, handling briefs, campaign development, and cross-functional execution.
• Review campaign results after launch and use insights to improve future planning and performance.

What You’ll Bring

You are a commercially aware and collaborative marketer who performs well in a busy, fast-moving environment.

• At least 4 years of marketing experience in a brand or agency setting, ideally within retail or omni-channel environments.
• A track record of delivering multi-channel campaigns with strong business results.
• Strong stakeholder management skills and the ability to influence across different teams.
• Excellent communication and project coordination abilities, with confidence managing multiple priorities.
• A proactive, problem-solving mindset with a focus on innovation and continuous improvement.

Life at MECCA

The team culture is built around a customer-first approach and supported by values that emphasize being solutions-focused, innovative, collaborative, and adaptable, while also keeping work enjoyable and energizing.

Benefits and Perks

• Access to professional development programs and a strong digital learning offering.
• Health and wellbeing initiatives.
• Recognition and reward programs.
• Access to bonus and incentive programs.
• Quarterly product allowance.
• Up to 40% employee discount.

Additional Information

Benefits are subject to company policy and may be updated from time to time. MECCA also highlights a workplace culture that celebrates, surprises, and supports team members throughout their journey.