Marketing & Growth Executive

Role overview

This position blends creative execution with growth strategy. The selected intern will help increase student admissions, strengthen brand presence, and improve digital engagement for ICTPI and ICPA India. The work includes planning campaigns, handling social channels, producing content, updating websites, and maintaining a strong pipeline of prospective students. The role also involves supporting the preparation and upload of learning and examination content. The ideal candidate should be proactive and comfortable writing, designing, analysing, and executing tasks quickly, often within the same day.

About the organisation

The Institute of Certified Public Accountants is a professional membership organisation registered as a society in India. It is affiliated with MEPSC for skill development certifications in accounting and finance. It also serves as an approved learning partner of ACCA, CIMA, and CIOT for online tuition and coaching for their global courses. The organisation supports freshers, semi-qualified accountants, and students who want to build careers in international accountancy and finance.

Work setup and reporting

This is an on-site role based in Pune, with coverage across Pune, Mumbai, and Pimpri-Chinchwad. The intern will report to the CEO / Director, ICTPI. Working days are Monday to Saturday, from 10:00 AM to 6:00 PM, and flexibility will be needed during peak periods.

Key responsibilities

• Plan and manage paid digital campaigns on Google Ads, Meta platforms, and LinkedIn for student outreach.
• Review campaign performance regularly by tracking CTR, CPL, conversions, and budget efficiency.
• Handle the institute’s organic presence across LinkedIn, Instagram, Facebook, YouTube, and WhatsApp Channels.
• Create and run email campaigns for lead nurturing, batch announcements, and promotional communication.
• Track inquiry sources and maintain the lead pipeline using a CRM tool or Google Sheets.
• Execute WhatsApp broadcast campaigns for new course launches, exam results, and member events.
• Update course and product pages on the institute websites, including www.ictpi.in and www.icpaindia.org.
• Refresh website banners, announcements, event pages, and blog content as needed.
• Ensure course pages include correct fee details, eligibility information, and clear enrolment calls-to-action.
• Monitor website traffic using Wix Analytics or Google Analytics and prepare monthly reports.
• Apply SEO best practices on new pages, including meta titles, descriptions, and keyword placement.
• Manage website enquiry forms, live chat integrations, and routing of incoming leads.
• Write copy for social media, email campaigns, WhatsApp messages, and landing pages.
• Design marketing assets using Canva, such as social creatives, brochures, banners, and certificates.
• Create short-form videos such as reels and YouTube Shorts for course promotion and student testimonials.
• Draft press releases and outreach material for partnerships, recognition, and media communication.
• Develop summary graphics, infographics, and other visual explanations for technical topics such as GST slabs and TDS rates.
• Keep all content assets organised by course and version in a structured library.
• Manage and expand student communities on WhatsApp and Telegram.
• Share study tips, exam updates, regulatory notices, and motivational posts within student groups.
• Collect and publish testimonials, success stories, and placement updates from students.
• Coordinate webinars, guest sessions, and live doubt-clearing classes.
• Support referral campaigns and alumni engagement activities.
• Prepare weekly performance reports covering leads, ad spend, website traffic, and conversions.
• Track cost per enrolment by campaign and channel.
• Compare performance with previous months, identify trends, and share insights with the Director.
• Recommend improvements to strengthen overall marketing strategy.

Skills and competencies

• Ability to create graphics in Canva for posts, brochures, banners, and certificates.
• Experience or comfort with running Meta Ads and/or Google Ads.
• Working knowledge of Wix CMS for website updates without coding.
• Strong written English with the ability to produce clear, persuasive, and professional content.
• Confidence using Google Workspace tools such as Docs, Sheets, Slides, and Forms.
• Capacity to handle several campaigns and deadlines at the same time without quality loss.
• Basic video editing ability for reels and short clips using CapCut, InShot, or similar tools.
• Awareness of accounting, GST, or taxation topics is helpful for relevant communication.
• Exposure to email marketing platforms such as Mailchimp or Brevo is an added advantage.
• Fundamental SEO understanding, including keyword research and on-page optimisation.
• Familiarity with WhatsApp Business API or bulk messaging tools is beneficial.
• Experience with ed-tech, coaching institutes, or certification-focused marketing is preferred.
• Understanding of Wix automations and lead-tracking workflows is useful.

Additional information

Preferred background: BBA / MBA (Marketing), Mass Communication, or any graduate with a strong digital marketing portfolio. Experience or knowledge of finance-related marketing will be considered an advantage.

Pay: The stipend offered is INR 19,000 to INR 30,000 per month.

Openings: 1 position is available.

Internship duration: 6 months.

Start: Immediate joining is expected.

Application window: Applications are accepted until 20 July 2026, 23:59:59.

Other notes: Women who want to begin or restart their careers are encouraged to apply. The role may also involve support in uploading learning and examination materials.

Perks

• Certificate on completion
• Letter of recommendation
• Informal dress code
• Free snacks and beverages

Eligibility

Applicants must be available for a full-time, in-office internship, be able to start between 20 June 2026 and 25 July 2026, and commit to the full 6-month duration. Candidates should have relevant skills and interest in marketing, student outreach, and digital communication. Women looking to start or restart their careers are also eligible.

Terms and conditions

The selected candidate should be prepared for an office-based schedule and must be comfortable working from Monday to Saturday. Flexibility during peak periods is required. The role is internship-based and includes support across marketing, website management, student engagement, reporting, and content operations.