Sr Manager, Loyalty, CRM & Personalization Analytics

Role overview

Chipotle is looking for a senior analytics leader to shape how loyalty, CRM, and personalization performance is measured and improved. This position turns customer data into practical decisions that strengthen lifecycle engagement, improve campaign outcomes, increase personalization impact, and grow long-term customer value.

This is a highly visible role that works directly with senior leadership and executive teams. The person in this role will present analytics findings, explain business implications, and recommend actions with clarity and confidence. The ideal candidate is both a strong storyteller and a strategic problem solver who can convert unclear business questions into measurable opportunities.

The role sits at the intersection of Loyalty & CRM, Marketing, Digital, Product, Finance, and Data & Analytics. It is responsible for improving how performance is tracked, how insights are shared, and how customer growth priorities are set, while also leading a team of analysts and raising the bar for analytical quality and experimentation rigor.

Location and work arrangement

This role is based in Newport Beach, California and requires in-office work 4 days per week, with work from home on Fridays. Remote work is not available.

Key responsibilities

• Set the analytics direction for loyalty, CRM, and personalization, making sure priorities reflect growth potential, business impact, urgency, and feasibility.
• Act as the main analytics partner in senior leadership and executive forums, using objective analysis to influence decisions and guide action.
• Work as an internal advisor by converting broad business questions into structured learning plans, measurable opportunities, and clear recommendations.
• Own measurement and performance tracking for loyalty, CRM, and personalization, including recurring reporting, business reviews, and executive-level summaries.
• Create customer cohorts, lifecycle models, and value-based segments to explain what is driving results and where growth can be unlocked.
• Lead experimentation practices, including test design, governance, incrementality analysis, uplift measurement, attribution, and results evaluation.
• Maintain reliable and consistent measurement methods across reporting, experimentation, and strategic analysis.
• Manage, coach, and develop a strong team of analysts.
• Define expectations for analytical excellence, testing discipline, stakeholder partnership, and insight communication.
• Increase analytics speed and quality by improving workflows, adopting modern tools, and using automation and AI where appropriate.
• Create a team culture centered on curiosity, experimentation, collaboration, accountability, and ongoing improvement.

Requirements and qualifications

• Bachelor’s degree in a quantitative or related discipline such as analytics, statistics, economics, engineering, computer science, or marketing science is required; an advanced degree is preferred.
• At least 10 years of experience in analytics, strategy, or consulting, especially in loyalty, CRM, personalization, lifecycle marketing, or customer growth.
• Proven experience leading, mentoring, and developing analytics teams.
• Track record of delivering measurable business outcomes in rigorous, high-performing environments.
• Strong executive presence and the ability to lead senior discussions, defend recommendations, and influence decisions with sound judgment.
• Deep expertise in customer segmentation, lifetime value modeling, lifecycle analysis, experimentation, uplift measurement, incrementality measurement, and causal inference fundamentals.
• Practical experience using SQL and Python or R, working with large datasets, modern platforms such as Snowflake, and BI tools such as Power BI.
• Ability to turn complex analysis into persuasive executive narratives that explain what changed, why it matters, what should happen next, and what value is at stake.
• Solid understanding of campaign analytics, performance measurement, test design, and lifecycle reporting.
• Preferred exposure to CDPs, CRM or ESP tools, loyalty platforms, automation, or AI-assisted analytics tools.
• Preferred background in QSR, restaurant, retail, or similar high-frequency consumer businesses with strong digital, loyalty, or lifecycle engagement.
• Strategic mindset, intellectual curiosity, strong business acumen, and comfort handling ambiguity across multiple high-priority workstreams.
• Clear communicator who simplifies complex topics and builds trust with senior stakeholders.
• Strong operator who balances analytical rigor with speed, practicality, and executional discipline.

Compensation and benefits

The estimated base salary range for this position is $150,000 to $222,000 per year. In addition, this role is eligible for annual cash bonuses and equity awards, depending on performance and other factors. Final compensation may differ based on skills, experience, and education.

Chipotle also offers a competitive benefits package that includes medical, dental, and vision coverage, a 401(k), sick leave, vacation time, and additional rewards.

About Chipotle

Chipotle Mexican Grill focuses on serving responsibly sourced, classically cooked food made with real ingredients and no artificial colors, flavors, or preservatives. The company operates restaurants across the United States, Canada, the United Kingdom, France, and Germany and is known for combining food, digital innovation, technology, and sustainable business practices.

Equal opportunity and accommodations

Chipotle is an equal opportunity employer and values diversity, equity, and inclusion at every level of the organization. Qualified applicants are encouraged to apply regardless of personal characteristics.

Applicants with disabilities may be eligible for reasonable accommodation under applicable federal, state, or local laws. If accommodation is needed to complete the application, participate in an interview, or take part in the hiring process, candidates should contact ADAaccommodations@chipotle.com. This address is only for accommodation-related requests.