Social Media Content Creator

Role summary

Woodie’s is looking for a creative and commercially aware Content Creation Executive to strengthen the quality, consistency, and effectiveness of its social and digital presence. The position is centred on creating engaging, social-first content that showcases the brand’s stores, products, and people in a compelling way.

The ideal candidate will bring strong video production and editing skills, along with confidence to appear on camera when needed. In this fast-moving retail setting, the role will contribute directly to brand growth, audience interaction, and commercial results.

Key responsibilities

Content creation and production

• Create polished, social-first video content from Woodie’s stores and other locations.
• Shoot and edit both short-form and longer-form videos for Instagram, TikTok, YouTube, and Meta platforms.
• Produce content that features products, seasonal activity, in-store moments, and stories led by colleagues.
• Shape content to suit each platform’s best practices and audience expectations.
• Help deliver photography and still-image content when needed.
• Support major seasonal campaigns such as Spring, Summer, Back to School, Halloween, and Christmas.

On-camera content and creative delivery

• Present confidently on camera for product features, how-to content, walkthroughs, and branded pieces.
• Provide voiceovers and help drive storytelling across different content formats.
• Lead and assist content shoots to ensure strong quality and smooth execution.
• Speak with colleagues, customers, and suppliers to capture genuine brand-led stories.
• Deliver content in a natural, engaging style that stays true to brand standards.

Social media awareness and trend response

• Keep up with new trends, platform changes, and emerging content styles.
• Spot opportunities to adapt trends in ways that are brand-appropriate and commercially useful.
• Bring forward creative ideas supported by insights and performance results.
• Review competitor activity to identify ways the brand can stand out.
• Understand what drives strong performance across social channels.

Planning and execution support

• Help deliver the social and digital content schedule.
• Assist with organising, planning, and carrying out content shoots.
• Maintain strong file organisation, content structure, and workflow discipline.
• Support scheduling and community engagement tasks when required.
• Use reporting and insights to improve future content performance.

Store collaboration and field content

• Travel regularly to Woodie’s stores to gather on-site content.
• Develop strong working relationships with store teams to uncover content ideas.
• Coordinate planned content capture with store colleagues in advance.
• Ensure all content accurately reflects the Woodie’s brand and customer experience.

Skills and experience

• Background in content creation, digital marketing, or social media production.
• Strong video shooting and editing ability using tools such as Adobe Creative Suite, CapCut, Canva, or Premiere Pro.
• Comfortable working both behind and in front of the camera.
• Good grasp of social-first storytelling and how to structure content effectively.
• Hands-on experience creating content for TikTok, Instagram Reels, and YouTube Shorts.
• Excellent organisation and detail management, especially for files and workflows.
• Ability to plan and run content shoots efficiently.
• Strong awareness of social trends and how different platforms behave.
• Full clean driving licence and willingness to travel regularly.

Personal qualities

• Highly creative with a strong visual sense and a commitment to quality.
• Commercially minded, with an understanding of how content supports performance.
• Able to work quickly and adjust to shifting priorities.
• Proactive, independent, and focused on finding solutions.
• Strong communicator who works well with others.
• Positive, adaptable, and receptive to feedback.
• An interest in DIY, home, and garden topics would be beneficial.

Additional information

This is an onsite full-time role based in Dublin, County Dublin, Ireland. Regular travel to Woodie’s stores is required as part of the job.