Paid Media Specialist

Overview

We are looking for a Paid Media Specialist who can provide strategic guidance and, when needed, directly handle paid advertising efforts. The main goal of the role is to expand reach among Persian-American audiences and U.S.-based film and cinema enthusiasts.

This is a part-time freelance role suited to someone with a strong background in Instagram Reels, creator-led brands, audience growth, and entertainment-focused marketing.

Responsibilities

• Develop the paid Meta advertising approach for an established creator brand and an emerging film studio.
• Guide audience targeting, budget allocation, and creative direction, with emphasis on Reels and short-form video.
• In some cases, set up and oversee campaigns that promote films, trailers, and releases.
• Monitor audience expansion and engagement performance, then recommend improvements based on results.

Requirements

• Extensive experience managing paid Instagram and Meta campaigns for creators or entertainment-focused brands.
• Proven success in building and expanding engaged creator accounts.
• Strong familiarity with the U.S. film business.
• Practical experience using Instagram Reels and audience growth tactics such as lookalike audiences and retargeting.
• Prior exposure to marketing for Persian-American communities or U.S. film/cinephile audiences is an advantage.

Additional information

This role is part-time and freelance in nature.