International Visual Designer

About Bilibili

Bilibili is a major video community and digital ecosystem in China built around creators and community. It serves 376 million monthly active users, with 86% of them belonging to Gen Z, and 95% of the platform’s content comes from creators. Its real-time comment feature, Danmaku, has helped create a highly interactive environment where users spend an average of 112 minutes per day and the annual retention rate is above 80%.

Global Vision

The company is now expanding internationally and aims to bring its creator-community model to audiences around the world. It is looking for people who understand cross-cultural content ecosystems and how to support creator communities across global markets, helping shape a digital cultural home for young users internationally.

Role Overview

The International Visual Designer will lead visual design work for overseas products and support the development of a global visual language that feels locally relevant while remaining aligned with the brand.

Key Responsibilities

• Own visual design projects for international products, covering brand imagery, campaign and event pages, and marketing collateral.
• Create region-specific design solutions that reflect the visual tastes and cultural context of users in Southeast Asia, the Middle East, Latin America, and other international markets.
• Support visual identity refreshes and localization experiments that help build a design system with global appeal.
• Use AI tools in the design process for idea generation, style exploration, and improving speed and efficiency.
• Help build and refine design guidelines, asset libraries, and workflows to strengthen team output and collaboration.

Requirements

• At least 5 years of experience in visual design within internet or digital product companies; exposure to overseas products or international markets is preferred.
• Strong command of visual design with a refined sense of aesthetics in branding, campaigns, and storytelling through visuals.
• Good understanding of international design trends and visual culture, especially in Southeast Asia, the Middle East, and Latin America.
• Basic UX/UI knowledge and the ability to balance visual quality with user experience.
• Genuine interest in AIGC and design innovation, with practical awareness of AI-assisted design workflows and the ability to use AI for creative exploration and optimization.
• A portfolio must be submitted together with the resume.
• Experience in anime, content communities, live streaming, or entertainment-related businesses is a plus.
• Background in brand refreshes, design systems, or visual asset management is advantageous.
• Motion design capability is considered a bonus.
• Ability to work in both Chinese and English is preferred.

Additional Information

This is a full-time, onsite position based in Singapore, Singapore.

Nice to Have

• Experience working in anime, creator communities, live streaming, or entertainment-related industries.
• Exposure to brand upgrades, design systems, or structured visual asset management.
• Motion design skills.
• Working proficiency in both Chinese and English.

Application Note

Please include your portfolio when applying.