HoReCa Supervisor

Role overview

This position is being recruited for Saudi nationals who will act as the main owner of the HoReCa channel in Saudi Arabia. The role focuses on widening the brand’s market presence, strengthening partnerships with important venues, and delivering field activations that support sales, awareness, and trial.

What you will do

• Map the HoReCa landscape across Saudi Arabia to find promising outlets that fit the brand’s positioning.
• Push for new product placements and wider distribution in target venues to grow the active HoReCa network.
• Build and maintain an accurate database of existing and prospective HoReCa accounts, segmented by potential and tier.
• Serve as the key contact for venue owners and shisha masters and develop durable, mutually beneficial relationships.
• Negotiate listing fees and trade agreements to secure volume commitments and improve brand visibility.
• Maintain product availability and freshness in outlets by monitoring stock levels and rotation.
• Plan and supervise brand activations, sampling activities, and promotional nights from start to finish to encourage consumer trial.
• Ensure venue branding and Point of Sale Materials are installed and maintained to a high standard.
• Coordinate and oversee third-party agencies or brand ambassadors so field execution follows brand standards and KPI targets.
• Track performance indicators such as sales volume, distribution, trial, and activation return on investment.
• Collect and share market intelligence on competitor actions, pricing, and emerging HoReCa trends in Saudi Arabia.

Success measures

• Monthly and quarterly sales volume targets are achieved.
• The number of newly listed outlets and active venues increases.
• Activations generate meaningful trial and consumer reach.
• Visibility and brand execution comply with agreed standards inside venues.

Requirements

• A bachelor’s degree in Business Administration, Marketing, or a similar field is required.
• At least 3 years of experience in HoReCa, specifically within the Saudi Arabian market.
• Strong knowledge of Saudi HoReCa dynamics, key influencers, and the regulatory environment.
• A proactive approach to winning new business while protecting and growing existing accounts.
• Demonstrated ability to negotiate listings and commercial terms with venue owners.
• Strong focus on detail in visibility execution and event management.
• Arabic fluency and a basic command of English are essential for the role.
• Readiness to travel widely across assigned cities or territories in Saudi Arabia.
• Ability to work flexible hours, including evenings and weekends, as required by the sector.

Additional information

This opportunity is open to Saudi nationals. The role is based in Riyadh, Saudi Arabia, and is a full-time onsite position.