Digital Monetization Manager

Role Overview

A global media and digital content business based in Doha, Qatar is hiring a seasoned Digital Monetization Manager to shape and expand its digital revenue model. The role sits at a senior level and calls for a commercially focused specialist who can connect advertising technology, revenue operations, audience growth, and content workflows to deliver long-term income growth across a multi-platform environment.

Core Responsibilities

The position covers strategy, optimization, and cross-functional execution across digital monetization channels.

• Own the planning and daily management of revenue channels across websites, apps, video, OTT/CTV, social media, newsletters, and newer digital products.
• Spot fresh monetization opportunities and improve the performance of current income streams.
• Build and execute revenue growth plans that support audience, editorial, and commercial goals.
• Improve programmatic advertising results across SSPs, DSPs, header bidding setups, and ad exchange environments.
• Work to raise fill rate, CPM, viewability, and overall advertising yield.
• Maintain and strengthen partnerships with programmatic platforms and advertising technology vendors.
• Manage open auction, private marketplace, and direct programmatic revenue approaches.
• Broaden revenue sources through content licensing, affiliate deals, sponsorships, newsletters, and new digital offerings.
• Assess and roll out AI-based monetization ideas and modern audience acquisition approaches.
• Oversee the ad technology stack to keep performance strong and scalable.
• Support monetization for digital video across OTT, CTV, social video, podcasts, and other new distribution formats.
• Ensure practices remain aligned with privacy rules and standards such as GDPR and CCPA.
• Create executive-level reporting on revenue performance, audience monetization, yield improvements, and market developments.
• Use first-party audience data to improve direct sales potential and programmatic outcomes.
• Convert technical ad-tech and analytics findings into clear business recommendations for senior leaders.
• Collaborate closely with editorial, product, technology, audience development, commercial sales, and executive teams.
• Serve as the main link between revenue operations and content strategy so growth supports brand and audience priorities.

Experience and Expertise

• At least 12 years of experience in digital advertising, revenue operations, digital monetization, media technology, or commercial digital strategy.
• Background in a major media company, digital publisher, broadcaster, streaming platform, technology firm, or broader advertising ecosystem.
• Exposure to international markets and a solid understanding of digital advertising trends in North America, Europe, and the Middle East.
• Strong command of Google Ad Manager, header bidding, Prebid, SSPs, DSPs, and related ad technologies.
• Good grasp of video ad formats, OTT/CTV monetization, and audience monetization methods.
• Hands-on experience with analytics, audience segmentation, and first-party data monetization initiatives.
• Commercially aware leader with strong analytical thinking.
• Comfortable influencing stakeholders across technical, commercial, and editorial functions.
• Strong presentation, communication, and strategic planning abilities.
• Experience driving cross-functional projects in fast-moving, high-growth settings.

Education

A bachelor’s degree is required.

Additional Information

This is a confidential hiring process. Candidates with relevant experience in global media, digital publishing, technology, streaming, advertising technology, or platform monetization environments are encouraged to express interest.