Public Relations Events & Content Creation Intern

Position overview

Porsche Cars North America is hiring a Public Relations Events Intern to join its Lifestyle & Experiential Strategy team in Atlanta. The role focuses on helping shape memorable media experiences, supporting content creation work, and keeping day-to-day PR operations organized in a fast-moving environment. The intern will work closely with a supportive team and collaborate with internal partners, external vendors, press contacts, and content creators.

This role combines event coordination, editorial and social content support, budget and procurement tracking, and administrative assistance. The internship calls for someone who is highly organized, communicative, discreet, and comfortable working across multiple priorities while maintaining professionalism at all times.

The intern will report to the Spokesperson, Content and Special Projects, while also supporting the broader Public Relations team as needed.

The hourly pay for this position is $18 to $20 per hour.

Educational background

A bachelor’s degree from an accredited university is required. Preferred fields include English, Communications, Event Management, Journalism, Marketing, or Photography/Videography.

Key responsibilities

• Support the Spokesperson, Content and Special Projects with the creation and rollout of editorial materials tied to the PR content plan, including creative brainstorming, maintaining a digital asset archive, organizing a social content calendar, partnering with internal teams on social deliverables, and helping produce behind-the-scenes footage for projects filmed at OPD.
• Assist the Spokesperson, Events and Experiential with planning and on-the-ground coordination for domestic and international media events, as well as other experiential activities. This includes travel coordination, attendee registration, internal communication, finance and procurement support, vendor follow-up, and related logistics.
• Help the Manager, Lifestyle Communications and Experiential Strategy keep daily department meetings and longer-term initiatives on track.
• Maintain filing, tracking, and documentation systems for the department, including meeting notes, deadline tracking, and workback schedules.
• Work with the PR Analyst on finance, accounting, and procurement tasks to ensure documents are handled in line with PCNA finance policy.
• Schedule and coordinate planning meetings, idea sessions, and content review discussions.
• Format presentations, reports, and media recap documents for internal use.

Required qualifications

• Strong working knowledge of social media platforms such as TikTok, Instagram, Twitter, Facebook, YouTube, LinkedIn, WhatsApp, Reddit, Snapchat, and other similar channels.
• Proficiency in Microsoft Word, PowerPoint, Excel, and Outlook.
• Prior exposure to event organization, including logistics, scheduling, and budgeting, is preferred.
• Ability to manage several priorities and deadlines at once while handling sensitive information with a very high level of confidentiality.
• Excellent people skills and a flexible, energetic, collaborative, and detail-focused approach.
• Ability to work effectively both independently and as part of a multicultural team, with openness to changing requests.
• Self-driven mindset, strong multitasking ability, and interest in the automotive industry.
• Comfort with researching and using the right resources efficiently when needed.
• Strong ethical standards and an understanding of integrity and compliance.
• Availability for a 40-hour workweek, with possible overtime during travel periods or heavier workloads.
• Willingness to travel and occasionally work evenings and weekends.

Travel and expense terms

Travel is approved on a case-by-case basis and requires HR authorization. Travel-related costs such as transportation, lodging, and meals must be paid upfront by the employee, with reimbursement processed according to company expense rules and submission requirements.

About the company

Porsche Cars North America, Inc. has been operating since 1984 and serves as the exclusive U.S. importer for the Porsche 911, 718 Boxster, 718 Cayman, Macan, Cayenne, Panamera, and Taycan. Based in Atlanta, Georgia since 1998, the company also hosts the first Porsche Experience Center in North America and supports Porsche Centers, studios, and satellite stores across the United States. PCNA is a wholly owned indirect subsidiary of Porsche AG in Stuttgart, Germany.

The organization emphasizes its motorsport heritage and its long-standing commitment to vehicle performance, safety, and efficiency.

Equal opportunity statement

Porsche is an equal opportunity employer and evaluates candidates based on merit, qualifications, and abilities. Employment decisions are not based on protected characteristics including race, color, religion, sex, pregnancy, parental status, national origin, age, disability, medical history, ancestry, genetic information, sexual orientation, gender identity, gender expression, marital status, military status, conviction history, or any other status protected by law.

Additional information

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