Instagram Growth Lead

Company Overview

Wehere Media is an expanding digital media company that builds and scales social-first brands, especially on Instagram and similar visual-first platforms. The team creates engaging content, uses data-led planning, and runs audience-centered campaigns designed to deliver measurable expansion. The culture encourages trying new ideas, moving quickly, and focusing on clear results. Team members are expected to contribute creative concepts, test new formats, and work across departments to grow reach and engagement.

Role Overview

The Instagram Growth Lead is a full-time, on-site position in the Mohali district. The role focuses on increasing followers, improving engagement, and driving conversions across Instagram accounts. You will plan and run growth strategies, spot trending content styles, manage content calendars, and improve posting schedules for better performance.

On a day-to-day basis, the role involves reviewing analytics, experimenting with hashtags and captions, coordinating with content creators and designers, and handling community engagement through comments, direct messages, and collaborations. You will also partner with sales and marketing teams to support campaigns, influencer tie-ups, and promotional efforts, while continuously refining tactics based on performance insights.

Responsibilities

• Build and execute strategies to increase Instagram follower growth, engagement, and conversions.
• Track emerging content trends and adapt them into platform-friendly formats.
• Organize and maintain content calendars and posting timelines.
• Review performance metrics regularly and use insights to improve campaigns.
• Test and optimize hashtags, captions, and publishing schedules.
• Work with creators, designers, and internal teams to deliver consistent content.
• Manage community interactions through comments, messages, and collaboration touchpoints.
• Support marketing and sales initiatives, including campaigns, partnerships, and promotions.
• Continuously refine growth tactics based on data and campaign outcomes.

Requirements

• Strong ability to analyze Instagram data, campaign results, and audience behavior.
• Clear written and verbal communication for working with team members, creators, and partners.
• Practical understanding of growth experimentation, funnel improvement, and revenue-supporting tactics.
• Good project management skills to handle schedules, deadlines, and multiple campaigns at once.
• Direct experience using Instagram features such as Reels, Stories, influencer collaborations, and hashtag strategies.
• Comfort using social media management and analytics tools, including Meta Business Suite and similar platforms.
• Willingness to work on-site in Mohali district and perform in a fast-moving, target-driven environment.
• Experience in social media growth, digital marketing, or brand management is preferred.
• A bachelor’s degree in marketing, communications, business, or a related area is preferred but not required.

Additional Information

This is a full-time role based onsite in Mohali district. The position is designed for someone who can thrive in an experimental, performance-focused environment and work closely with creative, marketing, and sales stakeholders.