GTM Systems Specialist

Role overview

Canva is looking for a GTM Systems Specialist to help shape the systems that support its go-to-market teams as the company continues to scale. This role is part of the GTM Technology Systems group within the Sales & Success Supergroup and focuses on building dependable, scalable processes that improve lead handling, data quality, automation, and seller productivity across the GTM stack.

Work location and style

The main office is in Sydney, Australia, and the company also operates a campus in Austin, Texas for US operations. You’ll have flexibility in how and where you work, with trust placed in you and your team to choose the setup that best supports performance and collaboration.

What you will work on

• Own the full lead-management lifecycle in Salesforce and connected tools, including prospect generation, enrichment, scoring, routing, and assignment.
• Design routing, prioritization, and attribution models that can support expansion across global markets.
• Assess and roll out AI-driven capabilities across the lead ecosystem, such as intent signal handling, enrichment, and automation for seller workflows.
• Act as the Salesforce subject matter expert for lead and campaign operations, with responsibility for scalable solutions across Leads, Contacts, Accounts, Campaigns, and Opportunities.
• Protect data accuracy, governance, and overall system reliability throughout the GTM environment.
• Work closely with Sales, Marketing, and Operations as a technical partner who can remove blockers, align teams, and help launch new processes and tools.
• Look for ways to cut manual work, lift conversion rates, and improve seller efficiency.

What success in this role looks like

This position suits someone who thinks in connected systems rather than isolated tools. The ideal candidate enjoys building solutions that scale, function reliably from the start, and simplify work for others. You should be comfortable working independently, and you should be able to take an idea from planning through deployment while ensuring stakeholders are ready for the change.

Required experience and capabilities

• Deep Salesforce administration knowledge and strong understanding of platform best practices, backed by at least 5 years of experience.
• Practical experience deploying AI solutions in GTM and marketing operations environments.
• Ability to work with business stakeholders to identify high-impact AI use cases and track results.
• Hands-on experience with lead routing and automation using LeanData or a similar orchestration tool.
• Experience leading cross-functional projects and designing solutions that account for dependencies across multiple systems.
• Working knowledge of APIs, integrations, and workflow automation platforms.
• Strong SQL skills and the ability to analyze data effectively.
• At least one Salesforce certification, such as Salesforce Business Analyst, Advanced Admin, or a marketing automation platform certification.

About the team

You will join the GTM Technology Systems team, which supports global go-to-market functions with reliable systems, insights, and operational support. The team is focused on building infrastructure that helps Canva scale while continuing to deliver value to users and internal teams.

Benefits and perks

• Equity packages so you can share in the company’s success.
• Health benefit plans that support your wellbeing.
• 401(k) retirement plan with company contribution.
• Inclusive parental leave for all parents and carers.
• Annual Vibe & Thrive allowance for wellbeing, social connection, office setup, and more.
• Flexible leave options to help you recharge and manage personal priorities.

Additional information

Hiring decisions are made based on experience, skills, merit, and business needs, in line with applicable local laws. Canva encourages applications from people with different skills and backgrounds, even if the role does not feel like a perfect match.

Interview process notes

If you apply, you’ll be asked to share your pronouns and any reasonable accommodations you may need during the interview process. Interviews are held virtually.