Growth Lead

About WatchDog

WatchDog is a peer-to-peer dog care exchange app built for pet owners who want to help each other out. Dog owners can earn points by caring for nearby dogs and then redeem those points for support from other owners in their neighborhood. The company is launching first in New York City and plans to expand quickly into major pet-friendly cities across the United States and Canada.

Role Overview

This is a paid contract opportunity based in New York City, with the possibility of continuing into a longer-term role if performance is strong. The ideal candidate is outgoing, self-driven, comfortable in a fast-moving startup environment, and genuinely enthusiastic about dogs.

Compensation

During the initial NYC/Brooklyn launch phase, the role pays $20 per hour. If the work is outstanding, the scope can expand to include managing launches in major cities across the US and Canada, along with growth-channel responsibilities, with compensation moving to a base salary in the high five figures to low six figures.

Launch Responsibilities: NYC / Brooklyn

• Visit dog parks across New York City and Brooklyn, speak with dog owners, explain the app, and encourage them to install it. The goal is often to have people download the app on the spot and walk them through how it works, using a first-month-free sign-up code.
• Operate on this schedule: every day during the first week, then every weekend for the next four weekends, with the future schedule to be determined after that.
• Identify enthusiastic users who may be willing to act as ambassadors, pitch the idea of creating a social post, and pass along the relevant influencer information afterward.
• Handle communication and coordination related to ambassador outreach, including follow-ups, questions, contracts, and payments.
• Distribute posters and flyers throughout the city and at dog parks, refreshing the materials weekly for four weeks, with future cadence to be decided later.
• Approach veterinary clinics and physical pet businesses about sharing cards or flyers in exchange for a referral fee.
• Promote the app in Facebook groups, Instagram and TikTok comment threads, direct messages, and Reddit discussions focused on dogs and pet owners.
• Contribute additional creative growth ideas and collaborate on new outreach tactics.

Expanded Scope After the Trial

• Support social media growth by running ads and leading content or growth initiatives, with training provided by the founder.
• Help open new cities by recruiting and managing local city leads in other markets.
• Eventually oversee a network of city leads across multiple locations.

Trial Period and Terms

The role begins with a trial period paid at $20 per hour. Either side may end the engagement at any time during this phase. If the trial goes well and continued work is mutually desired, the contract may extend into an ongoing arrangement.

Who Should Apply

This opportunity is suited to people in New York City who love dogs, enjoy face-to-face outreach, communicate naturally with strangers, and can thrive in an energetic startup setting.