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Role overview

This is a Canada-based remote role for a Creative Lead focused on performance and strategy. The position bridges creative direction, performance marketing, and production execution in a social-first environment. You will guide the creation of high-performing short-form ads for channels such as TikTok and Meta, making sure concepts are strategically strong and ready for production. The role combines hands-on creative evaluation with a systems-oriented approach to help define creative standards and keep output consistent at scale.

The opportunity is posted for a partner company that handles applications and all follow-up steps.

What you will do

Set the creative bar for performance content and maintain quality from early concept through final delivery.
Assess strategy docs, scripts, storyboards, raw footage, and final cuts, then provide specific and practical feedback.
Create repeatable tools such as checklists, creative frameworks, and ad libraries to improve consistency and team efficiency.
Convert strategic ideas into production-ready direction while also feeding production realities back into planning.
Keep strategy and production teams aligned so creative briefs move smoothly through execution.
Spot breakdowns in workflow and introduce process improvements that strengthen collaboration and speed.
Track platform trends and turn creative intelligence into guidance the team can use.
Contribute to client conversations that shape creative strategy and raise expectations around quality.
Review internal output and ensure client-facing work reflects a high creative standard.

Requirements

4 to 8 years of experience in performance creative, creative strategy, or content production in fast-moving digital settings.
Demonstrated ability to work across both strategy and execution, including how ideas translate into shoots and edits.
Strong knowledge of TikTok and Meta, including formats, hooks, pacing, and factors that affect performance.
Sound creative judgment with the ability to identify strong ads and explain why they succeed.
Experience creating systems, frameworks, or SOPs that improve consistency and operational flow.
Excellent collaboration and communication skills, including the ability to influence without formal authority.
Comfort working in environments that are fast paced, iterative, and still building processes.
Confidence presenting creative reasoning to clients and other stakeholders in a clear, structured manner.
Strong English fluency with solid storytelling and articulation skills.

Benefits

Pay that matches experience and impact.
Remote-first setup for candidates located in Canada.
Flexible work structure designed to support balance.
Health and wellness support, including stipends for mental health and healthcare.
Internet stipend to help cover remote work needs.
Annual paid leave of 21 vacation days plus 7 sick days.
Company-wide shutdown for around two weeks during the holiday season.
Maternity and paternity leave coverage.
Yearly compensation review tied to performance and contribution.
Long-service incentives beginning at 2 years of tenure.

Additional information

The hiring process uses an AI-assisted matching system to screen applications against core role requirements. A shortlist is then shared with the employer’s internal hiring team, which manages interviews, assessments, and final decisions.

By applying, candidates acknowledge that personal data will be processed to evaluate candidacy and shared with the hiring employer under applicable data protection rules, including GDPR where relevant. Applicants may request access, correction, deletion, or objection regarding their data.

Artificial intelligence tools may be used to support parts of the recruitment process, including resume review, application analysis, and identifying possible inconsistencies or verification signals. These tools support recruiters but do not replace human judgment, and final hiring decisions are made by people.

Creative Lead (Performance & Strategy)