Demand Generation Marketer

Role overview

Wing is looking for a high-impact Demand Generation Marketer to support M32 AI, a venture-backed team building agentic AI for established service businesses. The environment combines the pace of a startup with the structure of a larger organization, while keeping red tape to a minimum.

This position is focused on owning industry events, trade shows, and conferences across North America. You will identify the right events, manage them from planning through execution, and make sure each one contributes directly to pipeline creation.

The role is suited to someone with 1 to 4 years of experience who enjoys hands-on event work, logistics, and operating in fast-moving settings. You will work closely with sales, marketing, and product teams to turn booth traffic, badge scans, and event activity into meetings, opportunities, and revenue.

Why this opportunity stands out

You will take charge of a highly visible function from the beginning. Every event will help shape how prospects, customers, and the broader market perceive the company. If you want strong ownership, rapid growth, and the chance to build an event portfolio you can take pride in, this role is designed for you.

Key responsibilities

• Research, assess, and shortlist trade shows, conferences, and industry events that fit the ideal customer profile and revenue objectives, while maintaining a rolling 12-month event plan.
• Handle organizer, vendor, and venue relationships, including negotiating sponsorships, booth space, speaking opportunities, and additional packages to maximize value.
• Oversee full event execution, covering booth setup and shipping, branded giveaways, collateral, lead capture tools, badge scanners, AV, catering, hotel blocks, and travel coordination.
• Serve as the on-site lead at every event, managing setup, teardown, live troubleshooting, and overall booth presentation.
• Prepare internal event attendees by briefing them on goals, messaging, target accounts, and logistics so everyone is aligned before the show begins.
• Work with sales to schedule pre-event meetings, host on-site dinners and customer gatherings, and ensure leads are captured, qualified, and routed quickly for follow-up.
• Partner with marketing on pre- and post-event campaigns such as email outreach, landing pages, paid distribution, and social promotion to increase booth traffic and meeting bookings.
• Manage event budgets across the calendar, track spending, forecast costs, identify risks early, and make practical trade-off decisions as priorities change.
• Set event KPIs, measure outcomes, and create clear post-event reports covering leads, meetings, pipeline, ROI, learnings, and next-step improvements.

What we’re looking for

• 1 to 4 years of experience in event marketing, field marketing, or event coordination, preferably in a B2B or tech setting.
• Proven ability to run events end to end, including smaller programs, with clear outcomes you can speak to.
• Experience handling event budgets, including forecasting, spend tracking, and making choices that improve return on investment.
• Ability to define event metrics and produce reports that connect event activity to pipeline and revenue.
• Strong interest in AI and practical experience using it to improve event marketing work such as research, outreach, reporting, drafting, or lead enrichment; this is a required capability.
• Working knowledge of HubSpot on the CRM side.
• Strong project management skills with the ability to coordinate timelines, budgets, vendors, and multiple moving parts.
• Confidence negotiating with vendors and event organizers.
• Excellent communication skills, both written and verbal, with the ability to present to executives, rally teams, and engage prospects face to face.
• Ability to stay calm and solve problems quickly when issues arise during events.
• Willingness to travel 30% to 50% during peak seasons across North America, with possible travel to Europe as the company expands.

Location, travel, and work authorization

This is a fully remote position open to candidates based in the US or Canada. Because travel is central to the role, you should live within about one hour of a major airport hub with frequent direct flights to keep travel practical and minimize long layovers.

Suitable US hubs include Atlanta, Boston, Charlotte, Chicago, Dallas, Denver, Detroit, Houston, Los Angeles, Miami, Minneapolis, New York, Philadelphia, Phoenix, San Francisco, Seattle, and Washington DC.

Suitable Canadian hubs include Toronto, Vancouver, Calgary, and Montreal.

Candidates near other major hubs with strong direct access to common event cities such as Las Vegas, Orlando, San Francisco, New York City, Chicago, and Austin are also encouraged to apply.

You must already have the legal right to work in the country where you live, as visa sponsorship is not available.

Nice-to-have experience

• Hands-on experience with event platforms such as Cvent, Splash, Bizzabo, or Goldcast.
• Exposure to international events or vendor management.
• Background in B2B SaaS or another fast-moving technology environment.

Additional notes

Because of the seniority of this role, candidates do not need to complete any early-stage assessments that may be sent by email. If such an assessment arrives, it can be disregarded.

The hiring process may use AI-based tools to help review applications, analyze resumes, and check for possible inconsistencies or verification signals in submitted materials. These tools support the recruitment team, but humans make the final hiring decision. If you want more information about how your data is processed, you can contact the company directly.

Compensation and benefits

• Competitive pay.
• Performance-based bonus opportunities.
• Software support for learning and productivity.
• Paid time off.
• High autonomy with minimal bureaucracy.
• Fast-track growth potential for strong performers.
• Direct access to the founding team.
• High visibility, ownership, and independence.