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About the Role

This position is for a Creative Lead focused on social content, responsible for shaping platform-native stories and social-first formats for a fast-growing digital and social media function within a major news organisation. The role suits someone who is highly familiar with social media culture, creator communities, new-age content styles, branded storytelling, and how audiences behave on platforms like Instagram, YouTube Shorts, X, Snapchat, and Facebook.

Preferred Background

Experience in content agencies
Work exposure in creator ecosystems
Background with creator-led agencies

What the Role Aims to Do

The selected candidate will be expected to understand how content works natively on each platform and build social-led work that supports audience growth, stronger engagement, branded collaborations, and revenue opportunities.

Key Responsibilities

Own the planning and delivery of social-first content ideas, branded initiatives, and series led by creators.
Design storytelling that feels native to digital platforms rather than relying on TV-style distribution.
Work closely with editorial, sales, and brand stakeholders to shape pitches, concepts, and campaign executions for branded content.
Create fresh formats for reels, explainers, social IPs, brand integrations, and sponsored pieces.
Manage the full content pipeline, including shoots, edits, packaging, hook development, thumbnail creation, and publishing coordination.
Use platform data, audience signals, and trend insights to improve reach, engagement, follower growth, and monetisation outcomes.

Experience and Skill Requirements

4 to 9 years of total experience in digital media, creative agencies, creator-led environments, or social content roles.
Strong grasp of internet culture, platform trends, branded storytelling, and audience behaviour.
Demonstrated ability to handle social-first branded content and collaborate with creators.

Tools and Platform Knowledge

Instagram
YouTube Shorts
X
Facebook
Snapchat
Adobe Premiere Pro
Adobe After Effects
Adobe Photoshop
CapCut
Canva
Meta Insights
YouTube Analytics
Google Trends
Social listening tools
Publishing tools

Location

This role is based in Noida, Sector 98.

Application Information

Applications can be shared via email to the hiring team.

Additional Information

The role is intended for a full-time, on-site setup. The source did not specify any stipend, salary, benefits, or number of openings.

Creative Lead

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