Copywriter

About Trade

Trade is transforming how people find and enjoy specialty coffee at home. The company operates the nation’s largest marketplace for standout independent roasters, combining coffee knowledge with personalized recommendations to help hundreds of thousands of customers discover coffees they truly enjoy. Through a selection of more than 500 freshly roasted coffees from over 55 of the best roasters in the U.S., delivered directly to customers, Trade makes discovery simple and engaging while helping small roasters grow. The business is building a destination brand for people who care deeply about what they drink every day.

Role Overview

Trade is hiring a voice-led Copywriter to create persuasive, brand-right writing across the full customer lifecycle. Reporting to the Chief Marketing Officer, you will shape the Trade voice through high-impact copy for paid campaigns, email, product storytelling, editorial content, and brand-led moments. The role blends creative thinking with conversion-minded execution, supporting growth while strengthening the brand for coffee enthusiasts who value quality and personality.

Key Responsibilities

You will write across paid media, email, direct mail, landing pages, organic social, and related channels. You will help define and protect Trade’s brand voice so it feels consistent and distinctive across both digital and physical experiences. Working with the Growth team, you will develop performance-focused copy that supports business goals without losing brand integrity. You will also partner with editorial and content colleagues to tell stories about roasters, coffees, and the community.

Additional work includes writing for campaigns, seasonal initiatives, product launches, and cultural moments. You will contribute copy to the product experience, including onboarding, quiz interactions, in-app messaging, and subscription communications, ensuring every touchpoint feels unmistakably Trade. In collaboration with the Brand Designer, you will help copy and visuals work together cohesively, and you will create repeatable frameworks and templates that improve speed while preserving quality. You will present ideas clearly to cross-functional teams and leadership, stay current on trends and competitor creative, and provide light editorial feedback to contractors and external partners to keep work aligned with the brand.

Ideal Candidate

The right person is a versatile writer with a distinctive point of view and a strong command of craft. You should be equally comfortable producing a short, punchy tagline or a longer editorial piece. Success in this role requires comfort navigating the space between storytelling and performance marketing, along with strong organization, a collaborative mindset, and a low-ego approach. Curiosity about language, culture, and coffee is important, as is an ability to take feedback and work across teams.

Required Experience

Applicants should have at least 3 years of copywriting experience, ideally with a consumer-facing or DTC brand. You need a portfolio that shows range across brand, performance, and editorial work, plus direct experience writing for paid media, email marketing, landing pages, and web. The role also calls for a deep understanding of tone and voice, experience partnering with designers, and the ability to use data and performance insights to improve copy. Familiarity with AI search and SEO is required, along with strong communication and feedback skills. Experience in startup or high-growth environments and exposure to subscription businesses or marketplace brands would be advantageous.

Work Model

This is an in-office role based in Midtown Manhattan. The team works together three days per week, Tuesday through Thursday, and values face-to-face collaboration for faster execution, real-time problem-solving, and idea generation.

Compensation and Benefits

The base salary range for this position in New York City is $80,000 to $120,000 per year, depending on experience. Trade also offers a competitive package that includes unlimited vacation, $500 per year for coffee purchases, best-in-class health coverage, twice-monthly catered lunches, a pet-friendly office, and two paid days each year for Trade-sponsored community service.

Additional benefits include company-paid medical, dental, and vision insurance, a 401(k) plan, a flexible spending account, and paid leave such as vacation and parental leave, subject to applicable plans and policies.