User Acquisition Manager (Mobile)

Role overview

We are hiring a User Acquisition Manager (Mobile) for a partner company operating from the United Arab Emirates. This is a fully remote, full-time position embedded in a fast-growing global mobile growth team focused on attracting high-value users for social discovery and entertainment apps.

The role centers on performance-led acquisition across major paid channels, especially Meta and TikTok, with success measured through LTV, CPA, and profitability. You will work in a data-first, international environment alongside marketing and product teams across multiple regions, and will be expected to run constant experiments with creatives, audiences, and bidding approaches to drive scalable growth.

This opportunity is best suited to someone who enjoys fast-paced, test-and-learn execution and is comfortable making decisions based on mobile attribution data and funnel economics.

Key accountabilities

• Plan, run, and improve paid user acquisition campaigns for mobile apps, with primary focus on Meta Ads and TikTok Ads.
• Track, evaluate, and communicate campaign results using attribution and analytics platforms, including AppsFlyer and internal BI tools.
• Grow acquisition activity while protecting target CPA and LTV levels and improving overall efficiency.
• Experiment with new ad creatives, audience groups, and ad formats to raise campaign performance.
• Perform detailed analysis of funnel behavior, unit economics, and profitability drivers.
• Work closely with creative and analytics partners to sharpen targeting and improve ROI.

Requirements

• At least 2 years of direct experience in mobile user acquisition, with proven delivery on Meta and TikTok.
• Solid command of performance marketing metrics, growth funnels, and unit economics.
• Hands-on familiarity with mobile measurement partners, especially AppsFlyer, plus an understanding of SKAdNetwork concepts.
• Ability to interpret campaign data and turn findings into practical optimization actions.
• Strong experimentation mindset with experience testing creatives, audiences, and bidding methods.
• Effective communication skills and the ability to collaborate across remote, international, cross-functional teams.
• Fluency in Russian and English; English should be at least B1+ level.

Benefits

• Completely remote, full-time work arrangement with a global team.
• 28 calendar days of paid annual leave.
• 7 wellness days per year for rest and personal recovery.
• Health support, including reimbursement options of up to $1,000 per year if insurance is not available.
• Professional development support covering 50% of the cost of training, courses, and conferences.
• Home office or coworking support up to $1,000 every 3 years.
• Referral bonuses of up to $5,000.
• Corporate discounts for English learning.
• Internal rewards program with redeemable perks such as branded merchandise, team activities, and wellness-related benefits.

Application and hiring process

This opportunity is handled by a partner company, which manages applications and the next stages of the process. The matching and review process uses AI-supported screening to compare candidates against the role requirements, after which a shortlist is shared with the hiring company. Interviews and assessments are then managed internally by the employer.

Privacy and data processing

By applying, candidates acknowledge that personal data may be processed to assess candidacy and shared with the hiring employer under applicable data protection rules, including GDPR where relevant. Applicants may request access, correction, deletion, or objection regarding their data. AI tools may assist with parts of the recruitment workflow, such as resume review and response analysis, but final hiring decisions are made by people.